Santander Consumer Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Santander Consumer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 230 Santander Consumer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Santander Consumer has purchased the following applications: Netigate Feedback for Customer Experience in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Santander Consumer is running and its propensity to invest more and deepen its relationship with Netigate or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Santander Consumer revenues, which have grown to $58.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Santander Consumer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Netigate | Legacy | Netigate Feedback | Customer Experience | CRM | n/a | 2023 | 2023 |
In 2023, Santander Consumer implemented Netigate Feedback to centralise multilingual customer feedback across its Nordic operations. The Netigate Feedback deployment, categorized as Customer Experience, targeted CRM/CX processes and provisioned shared dashboards and feedback capture for roughly 240 employees across Norway, Sweden, Denmark and Finland.
The implementation emphasized Netigate Insights AI text analytics to generate real-time AI summaries and structured reporting. Configuration included multilingual survey capture, centralized reporting and role-based dashboards that surface sentiment and thematic trends for CRM and customer experience teams.
Netigate Feedback was integrated via APIs with Salesforce and with corporate chat tools to create continuous feedback flows between customer channels and operational systems. API integrations feed feedback metadata and AI-generated summaries into downstream workflows to broaden organizational access and support timely responses.
Rollout was regional across Norway, Sweden, Denmark and Finland and focused on extending access across CRM and CX teams. The case study describes outcomes including real-time AI summaries, wider organisational access and faster problem-solving, enabled by Netigate Insights text analytics and the platform's API integrations.
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