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SAP Ruum Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by SAP Ruum and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 SAP Ruum employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SAP Ruum has purchased the following applications: Recotap Identify for Account Based Marketing in 2019, Pathwire Mailgun for Transactional Email in 2019, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SAP Ruum is running and its propensity to invest more and deepen its relationship with Recotap , Sinch , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SAP Ruum revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SAP Ruum intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Recotap | Legacy | Recotap Identify | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019, SAP Ruum implemented Recotap Identify to establish Account Based Marketing capabilities for its professional services operations. The implementation is publicly listed on Recotap's customer page, confirming the vendor relationship and the deployment of Recotap Identify at the company level. The initiative targeted account centric outreach and campaign orchestration rather than broad demand generation, aligning with the Account Based Marketing discipline.
Recotap Identify was configured to support core Account Based Marketing workflows including account selection and enrichment, account scoring and intent signal ingestion, targeted segmentation, and campaign orchestration for coordinated outreach. The deployment included analytics and reporting modules to track account engagement and inform prioritization, and configuration work focused on mapping account attributes to sales and marketing workflows. Automation of multi-channel activation and scheduled campaign cadences were applied to operationalize account plans.
Operationally the implementation supported sales and marketing alignment within SAP Ruum, enabling a centralized account target list and shared visibility into account interactions. Integrations were implemented at the level of common enterprise touch points, including CRM systems and marketing automation or web analytics endpoints to synchronize account data and engagement metrics. Governance centered on establishing joint sales marketing processes for account qualification and campaign handoffs, with configuration and role based access controls to maintain data fidelity during campaign execution.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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