SAP Ruum
Rosenthaler Str. 38,
Berlin, 10178,
Germany
Berlin, 10178,
Germany
49 30 4109-2313
Professional Services
SAP Ruum Technographics
SAP Ruum Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SAP Ruum and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 SAP Ruum employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SAP Ruum has purchased the following applications: Recotap Identify for Account Based Marketing in 2019, Pathwire Mailgun for Transactional Email in 2019, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SAP Ruum is running and its propensity to invest more and deepen its relationship with Recotap , Sinch , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SAP Ruum revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SAP Ruum intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SAP Ruum Tech Stack and Enterprise Applications
SAP Ruum CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Recotap | Legacy | Recotap Identify | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019, SAP Ruum implemented Recotap Identify to establish Account Based Marketing capabilities for its professional services operations. The implementation is publicly listed on Recotap's customer page, confirming the vendor relationship and the deployment of Recotap Identify at the company level. The initiative targeted account centric outreach and campaign orchestration rather than broad demand generation, aligning with the Account Based Marketing discipline.
Recotap Identify was configured to support core Account Based Marketing workflows including account selection and enrichment, account scoring and intent signal ingestion, targeted segmentation, and campaign orchestration for coordinated outreach. The deployment included analytics and reporting modules to track account engagement and inform prioritization, and configuration work focused on mapping account attributes to sales and marketing workflows. Automation of multi-channel activation and scheduled campaign cadences were applied to operationalize account plans.
Operationally the implementation supported sales and marketing alignment within SAP Ruum, enabling a centralized account target list and shared visibility into account interactions. Integrations were implemented at the level of common enterprise touch points, including CRM systems and marketing automation or web analytics endpoints to synchronize account data and engagement metrics. Governance centered on establishing joint sales marketing processes for account qualification and campaign handoffs, with configuration and role based access controls to maintain data fidelity during campaign execution.
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SAP Ruum PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, SAP Ruum implemented Pathwire Mailgun for Transactional Email to handle automated message delivery from its public website. The deployment was focused on site-triggered communications and transactional workflows, positioning Pathwire Mailgun as the Transactional Email engine for account notifications and system-generated messages.
Pathwire Mailgun was configured using SMTP relay and API-driven delivery, with template management, suppression lists, and event webhooks used to control content and track delivery events. Configuration work included API key based authentication, verified sending domains, and webhook endpoints for bounce and delivery reporting, reflecting standard Transactional Email functional modules such as message composition, routing, and deliverability controls.
Operational coverage centered on the SAP Ruum website and customer-facing functions within the professional services organization, impacting product, customer success, and support workflows that require reliable transactional messaging. Governance emphasized centralized template control and event logging for auditability, and the implementation embedded Pathwire Mailgun into web application servers to programmatically send transactional messages.
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Transactional Email | PaaS |
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2020 | 2020 |
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SAP Ruum IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, SAP Ruum deployed Amazon EC2 as its Application Hosting and Computing Services platform to run the company website. Amazon EC2 provides the primary compute layer for SAP Ruum, hosting the web application stack and serving HTTP traffic from the corporate site.
The implementation centers on Amazon EC2 instances provisioned as virtual server hosts, delivering OS level control, instance lifecycle management, and snapshotting for the website runtime. Configuration and automation are focused on standard compute tasks common to Application Hosting and Computing Services, including instance provisioning, image management, and capacity adjustments to support variable web traffic.
Operational responsibility is concentrated within the engineering and operations function of the 30 person professional services firm, with account-level cloud governance and identity and access controls controlling administrative access. Amazon EC2 is explicitly used on the website, making SAP Ruum Amazon EC2 Application Hosting and Computing Services the core infrastructure supporting the company web presence and related web operations.
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at SAP Ruum
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by SAP Ruum Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SAP Ruum IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SAP Ruum digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD SAP Ruum Technographics
SAP Ruum is a Professional Services organization based in Germany,
with around 30 employees and annual revenues of $5.0 million.
SAP Ruum operates a diverse technology stack with applications such as
Recotap Identify, Pathwire Mailgun and Amazon EC2,
covering areas like Account Based Marketing, Transactional Email and Application Hosting and Computing Services.
SAP Ruum has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Recotap, Sinch and Amazon Web Services (AWS).
SAP Ruum recently adopted applications including
Amazon SES in 2020, Amazon EC2 in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SAP Ruum’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SAP Ruum’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SAP Ruum technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.