Seattle, 98119, WA,
United States
SapientRazorfish Technographics
SapientRazorfish Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SapientRazorfish and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12000 SapientRazorfish employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SapientRazorfish has purchased the following applications: 6sense Account Engagement Platform for Account Based Marketing in 2023, Amazon EC2 for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SapientRazorfish is running and its propensity to invest more and deepen its relationship with 6sense , Salesforce , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SapientRazorfish revenues, which have grown to $3.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SapientRazorfish intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SapientRazorfish Tech Stack and Enterprise Applications
SapientRazorfish CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, SapientRazorfish deployed the 6sense Account Engagement Platform, an Account Based Marketing solution, to instrument its corporate website. The implementation is positioned to surface account level engagement signals and to centralize web based intent data collection for marketing and demand generation teams at the company.
The deployment of 6sense Account Engagement Platform included standard Account Based Marketing capabilities such as account identification, intent signal capture, engagement scoring, and orchestration of account level campaigns. Configuration focused on website signal collection and mapping engagement metrics to account profiles, enabling campaign segmentation and prioritization workflows aligned with ABM practices.
Integration work centered on embedding 6sense tracking on the SapientRazorfish website and connecting event level data into the existing marketing technology stack through tag management and APIs. Operational coverage spans marketing, demand generation, and revenue operations groups that consume account insights for campaign orchestration and sales engagement planning.
Governance was framed around ABM program ownership, account scoring rules, and data quality processes to ensure account profiles remain actionable for go to market teams. Workflow changes included formalizing account prioritization and handoff criteria between marketing and sales based on 6sense engagement signals, and establishing processes for maintaining tracking and consent controls on the website.
The 6sense Account Engagement Platform is used as the primary Account Based Marketing instrumentation on the website to drive account discovery and to feed account level insights into campaign orchestration and sales enablement workflows. The implementation emphasizes account centric measurement and operational integration rather than changes to core website infrastructure.
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
SapientRazorfish IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, SapientRazorfish deployed Amazon EC2 to host and deliver web-facing application workloads for its public website. The implementation uses Amazon EC2 as the core compute layer within the Application Hosting and Computing Services category, providing elastic virtual servers for web delivery and backend processing. This deployment positions Amazon EC2 as the primary compute platform for digital experience infrastructure supporting SapientRazorfish's media and client delivery functions.
Configuration centers on provisioning and sizing EC2 instances, instance lifecycle automation, and placement within the cloud network fabric, enabling standard compute patterns such as demand-based scaling and role based instance tiers. Operational ownership aligns with cloud engineering, DevOps, and web operations teams who manage instance templates, image hardening, runtime configuration, and deployment pipelines. The implementation emphasizes compute orchestration, capacity planning, and runbook driven governance for production web workloads, reflecting typical Application Hosting and Computing Services workflows.
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at SapientRazorfish
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Global Chief Intelligence Officer | CXO | IT | |
|
|
|
Group Vice President, North American Lead, Data and Analytics | Manager | IT | |
|
|
|
VP, Data Science & Analytics | VP | IT | |
|
|
|
Associate Director, Data Science & Analytics | Director | IT | |
|
|
|
Senior Director of Accounting | Director | Finance | |
|
|
|
Senior Director, Financial Reporting & Analysis, North America | Director | Finance | |
|
|
|
Director - Finance | Director | Finance | |
|
|
|
Director, Client Finance | Director | Finance | |
|
|
|
Chief Talent Officer | CXO | HR | |
|
|
|
Senior Director Human Resources | Director | HR | |
|
|
|
Chief Financial Officer | CXO | Finance | |
|
|
|
Vice President, Talent Acquisition | VP | HR | |
|
|
|
Vice President, Client Finance | VP | Finance | |
|
|
|
Senior Director Business Development - Head of Financial Services | Director | Finance | |
|
Apps Being Evaluated by SapientRazorfish Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||