Sarenza Technographics
Sarenza Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sarenza and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Sarenza employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sarenza has purchased the following applications: Stripe Payments for Payment Processing in 2020, Paarly Price Monitoring for Price Optimization in 2020, Easyence Merchandising for Personalization and Product Recommendations in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sarenza is running and its propensity to invest more and deepen its relationship with Stripe , Paarly , Mediarithmics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sarenza revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sarenza intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sarenza Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Paarly | Legacy | Paarly Price Monitoring | Price Optimization | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Sarenza implemented Paarly Price Monitoring to strengthen competitive pricing and market intelligence. The deployment targeted Price Optimization for Sarenza's e-commerce operations in France and broader Europe, reflecting Sarenza's presence on Paarly's published customer roster.
The implementation focused on competitor price monitoring capabilities typical of Price Optimization platforms, including automated price scraping across retailer assortments, SKU matching and normalization, historical price tracking, and configurable alerts and dashboards for pricing and merchandising teams. Paarly Price Monitoring was provisioned as a cloud SaaS service, with operational ownership by online merchandising and pricing functions that used the platform to inform daily repricing workflows and assortment decisions across Sarenza's retail e-commerce operations in France and Europe.
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mediarithmics | Legacy | Easyence Merchandising | Personalization and Product Recommendations | eCommerce | n/a | 2019 | 2019 |
In 2019, Sarenza implemented Easyence Merchandising to leverage Mediarithmics technology for onsite personalization. Sarenza adopted Easyence Merchandising within the Personalization and Product Recommendations category to drive onsite recommendations and support conversion optimization for its retail ecommerce site.
The deployment centered on the vendor CDP and the merchandising and personalisation capabilities published by the vendor, with configuration focused on customer event ingestion, audience segmentation, product ranking and recommendation orchestration. Easyence Merchandising was configured to operationalize rule and algorithm driven recommendation flows, manage product catalog signals, and surface targeted offers in onsite recommendation zones using the platform’s merchandising modules.
Operational integration included data feed ingestion from Sarenza’s product catalog and behavioral event streams into the CDP, and real time delivery to front end recommendation placements and campaign orchestration layers. The implementation was positioned to span ecommerce and digital marketing functions, with governance and campaign workflows managed by merchandising and marketing stakeholders to control segmentation, content rules and live recommendation policies.
Public disclosures note Sarenza on vendor client lists for these CDP and merchandising features, however specific performance outcomes or measured conversion impacts were not detailed in the Mediarithmics announcement.
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Apps Development | PaaS |
|
2024 | 2024 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2025 | 2025 |
|
IT Decision Makers and Key Stakeholders at Sarenza
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Sarenza Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||