London, SW7 2RS,
United Kingdom
Sarova Hotels Technographics
Sarova Hotels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sarova Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14 Sarova Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sarova Hotels has purchased the following applications: RateTiger Channel Manager for Hotel Property Management in 2012, Microsoft Clarity for Marketing Analytics in 2022, OneTrust CookiePro for Governance, Risk and Compliance in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sarova Hotels is running and its propensity to invest more and deepen its relationship with RateTiger , SABRE , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sarova Hotels revenues, which have grown to $20.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sarova Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sarova Hotels Tech Stack and Enterprise Applications
Sarova Hotels ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RateTiger | Legacy | RateTiger Channel Manager | Hotel Property Management | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012, Sarova Hotels deployed RateTiger Channel Manager as part of its Hotel Property Management tooling to centralize distribution and revenue management across four UK properties. The deployment signed in 2012 established a single channel management layer to coordinate rates, availability and reservations for the group.
RateTiger Channel Manager was configured to support distribution and revenue management workflows, with explicit automation of ARI updates and reservation flows. Configuration emphasized automated rate and inventory push, reservation synchronization and rule-driven rate orchestration consistent with channel manager capabilities within a Hotel Property Management context.
The implementation integrated directly with Opera MyFidelio PMS to automate ARI and reservation exchanges between the property system and RateTiger, enabling near real-time reservation updates and centralized rate control across the estate. Operational scope covered distribution teams, revenue management and reservation operations across the four UK properties, consolidating online channel activity into a single operational interface.
Governance and rollout details reflected a signed agreement in 2012 and a centralized operational model for channel management across the estate. According to the vendor case study the integration improved online sales, and it improved real-time reservations and decision-making for revenue and distribution functions.
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Reservation and Booking Management | ERP Services and Operations |
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2014 | 2014 |
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Sarova Hotels CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2022 | 2022 |
In 2022, Sarova Hotels deployed Microsoft Clarity on its corporate website. Microsoft Clarity is used as a Marketing Analytics application to capture session recordings, heatmaps, click and scroll metrics and other behavioral engagement signals. The deployment is scoped to the public site and core booking pages, with instrumentation configured at the page template level to collect interaction data for page by page analysis.
Implementation uses client side JavaScript tagging to transmit interaction data into Microsoft Clarity and to enable its session replay and heatmap modules in the Clarity console. Operational users include marketing and digital experience staff who leverage dashboards and event tagging to prioritize UX adjustments and conversion focused experiments. Governance is organized around page level filters and event naming conventions to maintain data quality and to align the Marketing Analytics outputs with web content workflows.
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Sarova Hotels TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust CookiePro | Governance, Risk and Compliance | TRM | n/a | 2018 | 2018 |
In 2018, Sarova Hotels deployed OneTrust CookiePro on their website as part of its Governance, Risk and Compliance tooling. The OneTrust CookiePro implementation is scoped to the public web property sarova.com and handles cookie consent and preference management for site visitors, including visitors originating in the United Kingdom. The deployment is web-facing and focused on digital consent capture and preference persistence across the site.
Configuration included a consent banner, a user preference center, cookie categorization and automated scanning and classification capabilities commonly associated with OneTrust CookiePro, enabling consistent policy enforcement across pages. Operational ownership aligned with digital marketing and compliance functions, establishing workflows to capture consent, persist visitor preferences and classify cookies for governance and audit readiness. This narrative centers on OneTrust CookiePro within the Governance, Risk and Compliance category and does not reference any implementation partner.
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Sarova Hotels IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Sarova Hotels
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Apps Being Evaluated by Sarova Hotels Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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