Scandic Hotels Group
Sveavagen 167,
Stockholm, 102 33,
Sweden
Stockholm, 102 33,
Sweden
46 8 51 73 50 00
Leisure and Hospitality
Scandic Hotels Group Technographics
Scandic Hotels Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Scandic Hotels Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7832 Scandic Hotels Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Scandic Hotels Group has purchased the following applications: Oracle OPERA Cloud PMS for Hotel Property Management in 2024, Amadeus Agency360 for Analytics and BI in 2025, Oracle Hospitality OPERA Sales and Event Management (OSEM) for Event Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Scandic Hotels Group is running and its propensity to invest more and deepen its relationship with Oracle , Amadeus IT Group , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Scandic Hotels Group revenues, which have grown to $1.31 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Scandic Hotels Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Scandic Hotels Group Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle OPERA Cloud PMS | Hotel Property Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 Scandic Hotels Group implemented Oracle OPERA Cloud PMS as its centralized Hotel Property Management platform across its portfolio of 280 hotels in six countries. The deployment aligns with Scandic being the first chain to go live on Oracle OPERA Cloud Central, combining OPERA Cloud Property Management with Central components to deliver a unified user interface and common data foundation.
The implementation consolidates Distribution, Central Reservations, Central Sales, Sales and Events management, Loyalty, Contact Center, and Property Management capabilities within Oracle OPERA Cloud PMS. Key functional modules include single image rates and inventory, reservations and group management, guest profiles and loyalty enrollment, built in analytics and dashboards, and centralized sales account and activity management to support regional and global sales workflows.
Architecturally the solution uses OPERA Cloud Central as the orchestration layer, with open architecture, built in integration services and open APIs to enable data unification and downstream integrations. The Contact Center module streamlines reservations and enables staff to access guest information for personalization, while Distribution centralizes channel and rate management to control product and pricing across markets from a single system.
Governance and operational coverage emphasize a unified data model and common user experience to remove silos across property and above property functions, with built in analytics delivering real time insights to stakeholders across locations. The stated outcomes include improved operational efficiency, new revenue generating opportunities and enhanced guest experiences by making staff workflows more efficient and consolidating commercial and loyalty data within Oracle OPERA Cloud PMS.
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Hotel Property Management | ERP Services and Operations |
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2023 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus IT Group | Legacy | Amadeus Agency360 | Analytics and BI | Analytics and BI | n/a | 2025 | 2025 |
In 2025, Scandic Hotels Group signed an enterprise agreement to deploy Amadeus Agency360 Enterprise Solution across its Scandinavian portfolio, marking the first enterprise adoption of Agency360 in the region. Apps Category: The deployment targets the group's 280 properties in 6 countries and is aimed at centralizing travel agency booking intelligence and reporting.
The Amadeus Agency360 Enterprise Solution provides 12 months of forward-looking data and 24 months of historical insight, delivering granular transaction level visibility on travel agent bookings sourced from the industry's three major global distribution systems. Functional capabilities implemented include agency performance analytics, booking channel attribution, owner and property category reporting, and forward looking demand signals to inform commercial and distribution workflows.
Integrations consolidate GDS sourced booking feeds into a single travel intelligence layer, enabling Sales, Distribution, Revenue Management, and Commercial teams to analyze bookings by owner, property category, and region. Amadeus Agency360 will be used to assess performance of key travel agencies and to surface actionable agency level opportunities across the estate.
Governance is structured through the enterprise agreement to support centralized reporting and portfolio level rollout sequencing, aligning owner reporting and regional revenue operations. According to Scandic leadership the solution will increase reservations, improve performance, and help drive profitable demand while improving productivity.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Hospitality OPERA Sales and Event Management (OSEM) | Event Management | Collaboration | n/a | 2024 | 2024 |
In 2024, Scandic Hotels Group deployed Oracle Hospitality OPERA Sales and Event Management (OSEM) as a core component of a broader OPERA Cloud Central implementation across its properties. The Event Management rollout is oriented to centralize sales and events workflows across Scandic's 280 hotels in six countries, while consolidating reservations, profiles, and inventory under a unified data model.
The implementation bundles Oracle Hospitality OPERA Sales and Event Management (OSEM) with OPERA Cloud Property Management capabilities and Central Sales features, delivering single image rates, unified inventory and reservations, group management, and consolidated guest profiles. Functional modules implemented include contact center workflows for reservations, central sales account and opportunity management, built in dashboards for KPI and goal tracking, and loyalty program integration for membership and benefits management.
Architecturally the solution is delivered on OPERA Cloud Central, leveraging an open architecture with built in integration services and open APIs to connect distribution, central reservations, loyalty, and property management streams. Distribution is configured to manage channel and pricing rules from a single system, while Central Sales and contact center interfaces enable regional and global sales teams to reserve function and group spaces across multiple hotels and to view leads and opportunities in a centralized manner.
Governance and operational change focused on removing functional silos and providing a common user experience for staff and stakeholders, enabling faster decision making and standardized workflows across sites. Reported outcomes in the program materials include improved operational efficiency, enhanced guest personalization and loyalty recognition, and expanded commercial opportunities through packages, special offers, negotiated pricing, and group support, all surfaced through the consolidated Event Management platform.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Scandic Hotels Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Scandic Hotels Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Scandic Hotels Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Scandic Hotels Group digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Scandic Hotels Group Technographics
Scandic Hotels Group is a Leisure and Hospitality organization based in Sweden,
with around 7832 employees and annual revenues of $1.31 billion.
Scandic Hotels Group operates a diverse technology stack with applications such as
Oracle OPERA Cloud PMS, Amadeus Agency360 and Oracle Hospitality OPERA Sales and Event Management (OSEM),
covering areas like Hotel Property Management, Analytics and BI and Event Management.
Scandic Hotels Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Amadeus IT Group.
Scandic Hotels Group recently adopted applications including
Amadeus Agency360 in 2025, Oracle OPERA Cloud PMS in 2024 and Oracle Hospitality OPERA Sales and Event Management (OSEM) in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Scandic Hotels Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Scandic Hotels Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Scandic Hotels Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.