Covina, 91723, CA,
United States
Scratchpad Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Scratchpad and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Scratchpad employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Scratchpad has purchased the following applications: OpenAI GPT-4 for Generative AI Platforms in 2025, Front Live Chat for Chatbots and Conversational AI in 2025, Zoom for Audio Video and Web Conferencing in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Scratchpad is running and its propensity to invest more and deepen its relationship with OpenAI , Front , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Scratchpad revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Scratchpad intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenAI | Legacy | OpenAI GPT-4 | Generative AI Platforms | AI Development | n/a | 2025 | 2025 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Front | Legacy | Front Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025, Scratchpad deployed Front Live Chat as part of a broader Front deployment to consolidate email, chat, and workflows into a single shared inbox for customer support and operations in the United States. Scratchpad deployed Front Live Chat, a Chatbots and Conversational AI application, to centralize inquiry intake and to streamline handoffs between support and operations teams.
Configuration focused on embedding live chat channels into the shared Front inbox, standardizing routing rules, and implementing workflow automations to manage conversational threads alongside email. Functional capabilities implemented included live chat routing, shared inbox visibility, workflow orchestration for assignment and escalation, and preservation of conversation context to support agent-assisted responses. These elements reflect Chatbots and Conversational AI category functionality for real time messaging, context persistence, and conversational workflow orchestration.
Governance emphasized centralized inbox ownership, documented handoff procedures, and operational rules for assignment to reduce context loss during shift changes and cross functional escalations. The rollout covered customer support and operations within the United States and used Front Live Chat as the operational channel for first touch and ongoing conversation management. After adopting Front Live Chat Scratchpad reported 100% CSAT and average response times around 40 minutes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2025 | 2025 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Online Meeting Scheduling | Collaboration |
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2024 | 2024 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Review Management | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Marketing Automation, Sales Automation | CRM |
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2023 | 2023 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2024 | 2024 |
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Apps Development | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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