Seabreeze Amusement Park
4600 Culver Road,
Rochester, 14622, NY,
United States
Rochester, 14622, NY,
United States
1 585-323-1900
Leisure and Hospitality
Seabreeze Amusement Park Technographics
Seabreeze Amusement Park Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Seabreeze Amusement Park and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Seabreeze Amusement Park employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Seabreeze Amusement Park has purchased the following applications: Journyx Acumen LeaveVIEW for Absence and Leave Management, Time and Attendance in 2006, Microsoft 365 for Collaboration in 2020, The Trade Desk for Digital Advertising Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Seabreeze Amusement Park is running and its propensity to invest more and deepen its relationship with Journyx , Microsoft , The Trade Desk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Seabreeze Amusement Park revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Seabreeze Amusement Park intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Seabreeze Amusement Park Tech Stack and Enterprise Applications
Seabreeze Amusement Park HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Journyx | Legacy | Journyx Acumen LeaveVIEW | Absence and Leave Management, Time and Attendance | HCM | n/a | 2006 | 2006 |
In 2006, Seabreeze Amusement Park implemented Journyx Acumen LeaveVIEW to address seasonal and hourly labor complexity, deploying the solution as its core Absence and Leave Management,Time and Attendance platform. The deployment was paired with Acumen LaborVIEW functionality to provide integrated time and attendance visibility so managers could know who was doing what, when, and why across the park’s operations.
Journyx Acumen LeaveVIEW was configured as an advanced attendance benefit and leave rules engine with full customizability, supporting leave entitlements, status tracking, and flexible approval workflows. The implementation included self-service capabilities through an employee-only dashboard that exposed personnel information, schedules, certifications, benefit balances, time-off requests, and IM messaging, and it consolidated modules for evaluations, skills and certifications, property tracking, accident and injury tracking, and employee training.
The solution integrated the time and attendance layer with Seabreeze’s existing systems using standard integration points to eliminate redundant data entry and remove manual punch card and paper processes. Operational scope covered managers, HR and scheduling functions across Seabreeze’s approximately 800 employees, with workflows and email reminders used to accelerate approvals and maintain compliance for planned and unplanned absences.
Governance centered on configurable workflows and rule-driven approval patterns, enabling administrators to manage changing leave entitlements and compliance requirements without custom code. Outcomes reported by the implementation included elimination of guesswork and redundant data entry, streamlined time-off management via Journyx Acumen LeaveVIEW, and operational continuity at the amusement park when employees were absent.
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Seabreeze Amusement Park Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Seabreeze Amusement Park deployed Microsoft 365 as its Collaboration platform to centralize corporate communications and content workflows for an organization of about 800 employees. The deployment is reflected on the public website, which references Microsoft 365 assets, indicating that Microsoft 365 is used for both internal collaboration and web-facing content or authentication flows.
The Microsoft 365 implementation emphasized core Collaboration capabilities common to midsize operators, including Exchange Online for email and calendaring, Microsoft Teams for real-time communication, and SharePoint Online with OneDrive for document management and intranet content. Configuration details align with tenant-level provisioning, role-based access groups, shared document libraries, and structured Teams channels to support marketing, operations, and guest services.
Operational coverage spans corporate headquarters and park operational teams, where Microsoft 365 integrates with scheduling and marketing workflows to coordinate staffing and guest communications. The presence of Microsoft 365 on the website also suggests use cases that bridge public-facing content and internal collaboration, for example managed external sharing and authenticated content delivery.
Governance considerations center on identity and access controls through Azure Active Directory, administrative delegation to IT and business units, and baseline compliance settings used to manage external guest collaboration in Teams and SharePoint. Microsoft 365 is the central Collaboration layer for Seabreeze Amusement Park, supporting document lifecycle management, internal communications, and integration with web content workflows.
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Seabreeze Amusement Park CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Trade Desk | Legacy | The Trade Desk | Digital Advertising Platform | CRM | n/a | 2017 | 2017 |
In 2017, Seabreeze Amusement Park implemented The Trade Desk on its public website to establish programmatic advertising capabilities. The Trade Desk Digital Advertising Platform was deployed to support the park's marketing and media buying functions, with ownership placed in the central marketing team for campaign planning and execution. Seabreeze Amusement Park, a United States leisure and hospitality operator with approximately 800 employees, uses The Trade Desk for site-level audience acquisition and ad inventory management across its web properties.
The implementation configured core Digital Advertising Platform capabilities including programmatic bidding and campaign management, audience segmentation and targeting, bid strategy configuration, frequency controls, and creative trafficking and tagging. Integration was executed through site tags and pixel event collection embedded on the website, enabling the The Trade Desk platform to register impressions, clicks, and on-site conversion signals for campaign optimization. Campaign structures were organized to reflect seasonal promotions and ticketing offers typical of a leisure venue, with segment-driven bid logic and creative rotation rules implemented in the platform.
Operational governance centralized campaign approval, budget limits, and targeting policies within the marketing organization, with daily operations handled by media buyers and campaign managers using The Trade Desk dashboards for performance monitoring. Workflow changes included standardized creative approval flows and audience governance to ensure consistent messaging across seasonal campaigns. Reporting and inventory oversight were maintained inside the platform to inform ongoing media planning and trafficking activities.
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Marketing Automation | CRM |
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2009 | 2009 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Seabreeze Amusement Park IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Seabreeze Amusement Park
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Seabreeze Amusement Park Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Seabreeze Amusement Park IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Seabreeze Amusement Park digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Seabreeze Amusement Park Technographics
Seabreeze Amusement Park is a Leisure and Hospitality organization based in United States,
with around 800 employees and annual revenues of $150.0 million.
Seabreeze Amusement Park operates a diverse technology stack with applications such as
Journyx Acumen LeaveVIEW, Microsoft 365 and The Trade Desk,
covering areas like Absence and Leave Management, Time and Attendance, Collaboration and Digital Advertising Platform.
Seabreeze Amusement Park has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Journyx, Microsoft and The Trade Desk.
Seabreeze Amusement Park recently adopted applications including
Salesforce Sales Cloud in 2021, Fastly in 2021 and Microsoft 365 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Seabreeze Amusement Park’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Seabreeze Amusement Park’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Seabreeze Amusement Park technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.