Alexandria, 2015, NSW,
Australia
Seafolly Australia Technographics
Seafolly Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Seafolly Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Seafolly Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Seafolly Australia has purchased the following applications: Block Afterpay for Payment Processing in 2021, JobAdder ATS for Applicant Tracking System in 2017, Salesforce Commerce Cloud for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Seafolly Australia is running and its propensity to invest more and deepen its relationship with Block (ex Square, Inc) , JobAdder , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Seafolly Australia revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Seafolly Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Seafolly Australia Tech Stack and Enterprise Applications
Seafolly Australia ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Block (ex Square, Inc) | Legacy | Block Afterpay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Seafolly Australia implemented Block Afterpay on its consumer-facing e-commerce site. The Block Afterpay implementation was positioned as the retailer's Payment Processing option for online checkout, providing installment payment acceptance and payment authorization flows directly in the web checkout.
The deployment centered on integrating Block Afterpay into the website checkout flow, configuring front-end payment presentation and back-end order status mapping to support capture, settlement and refund workflows consistent with Payment Processing best practices. Operational ownership was assigned to e-commerce and finance teams to manage payment acceptance rules, reconcile Block Afterpay settlements with order records, and maintain merchant configuration for refunds and chargebacks.
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Seafolly Australia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| JobAdder | Legacy | JobAdder ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017 Seafolly Australia implemented JobAdder ATS as its Applicant Tracking System to centralize recruitment operations within People & Culture. The deployment targeted recruitment workflows for a 350 employee retail business headquartered in Australia, aligning hiring activities across store and corporate roles.
JobAdder ATS was configured to support core applicant tracking capabilities, including job posting and requisition management, candidate sourcing and tracking, resume parsing and screening, interview scheduling, offer management, and recruitment reporting. The implementation emphasized configurable hiring workflows and role templates to standardize selection stages and candidate handoffs, while leveraging the application user interface to reduce administrative overhead for recruiters and hiring managers.
Operational governance centered on HR led adoption and training, with interactive training resources used to accelerate user proficiency. Head of HR Samantha Robertson stated You’ve got to throw yourself into these systems and work out how to use them, you can’t break JobAdder, it’s a friendly system to use, and now that I’ve found the interactive training, I know that I’m confident I’ll be able to find what I need, reflecting improved recruiter confidence and standardized hiring practices following the JobAdder ATS rollout.
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Seafolly Australia eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Seafolly Australia implemented Salesforce Commerce Cloud for its public eCommerce site. The deployment positions Salesforce Commerce Cloud as the primary cloud-hosted commerce layer driving product presentation, catalog management, and checkout on seafolly.com/au.
Configuration focuses on core commerce modules typical of the eCommerce category, including storefront templates and responsive site design, structured product catalog and SKU hierarchies, pricing and promotions rules, customer account and checkout flows, and content management for seasonal merchandising. Salesforce Commerce Cloud is used to centralize merchandising rulesets and campaign-level content updates to support product launches and collection rollouts.
Operational coverage for the implementation spans digital commerce, merchandising, marketing, and customer service touchpoints for Seafolly Australia, with commerce operations and product content governance centralized in the Commerce Cloud application. The implementation aligns catalog management, on-site merchandising, order capture, and customer account management under Salesforce Commerce Cloud to standardize eCommerce workflows and marketing-driven merchandising processes.
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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Seafolly Australia SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Order Management | SCM |
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2021 | 2021 |
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Seafolly Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Seafolly Australia
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Operating Officer | CXO | Finance | |
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People & Culture Administrator | Manager | HR | |
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Apps Being Evaluated by Seafolly Australia Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||