SeaWorld Parks & Entertainment
9205 South Park Center Loop Suite 400,
Orlando, 32819, FL,
United States
Orlando, 32819, FL,
United States
1 407-226-5011
Leisure and Hospitality
SeaWorld Parks & Entertainment Technographics
SeaWorld Parks & Entertainment Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SeaWorld Parks & Entertainment and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2800 SeaWorld Parks & Entertainment employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SeaWorld Parks & Entertainment has purchased the following applications: Sterling Background Check for BackGround Screening in 2019, Microsoft 365 for Collaboration in 2021, Sitecore CMS for Web Content Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SeaWorld Parks & Entertainment is running and its propensity to invest more and deepen its relationship with Sterling Talent Solutions , ADP , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SeaWorld Parks & Entertainment revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SeaWorld Parks & Entertainment intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SeaWorld Parks & Entertainment Tech Stack and Enterprise Applications
SeaWorld Parks & Entertainment HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sterling Talent Solutions | Legacy | Sterling Background Check | BackGround Screening | HCM | n/a | 2019 | 2019 |
In 2019 SeaWorld Parks & Entertainment implemented Sterling Background Check as its BackGround Screening solution to support recruitment and onboarding within HR. The deployment was positioned to support frontline hiring activities and onboarding tasks documented by HR staff, including processing background checks and coordinating fingerprinting for new hires, and was used in the context of onboarding at multiple hire locations.
Sterling Background Check was configured to manage candidate screening workflows typical of BackGround Screening systems, including criminal and identity screening coordinated with fingerprinting capture, status tracking during the hiring lifecycle, and generation of required hiring paperwork. The implementation supported routine recruiter and HR assistant tasks such as candidate check‑in, presenting onboarding documents, and initiating background screenings as part of offer processing.
Integrations were explicitly operated with the organization workflow tools referenced by HR staff, including a fingerprinting system and downstream HR systems cited in operational notes, specifically ADP Enterprise for personnel status updates and ADP I9 for identity verification, as well as Red Carpet and WOTC processes for hiring paperwork and tax credit processing. Sterling Background Check was used alongside these systems to ensure background screening steps were embedded in existing HR casework such as mail and fax employment verifications and daily Outlook mailbox handling.
Governance and process changes focused on embedding Sterling Background Check into everyday HR procedures rather than separate screening activities, with HR assistants initiating screenings, coordinating fingerprinting, rescheduling interview and processing milestones, and maintaining documentation flows. SeaWorld Parks & Entertainment Sterling Background Check BackGround Screening Human Resources reflects an operational integration of screening into hiring workflows and verification controls used by HR staff during the 2019 implementation.
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Core HR | HCM |
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2019 | 2019 |
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HR Compliance | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2011 | 2011 |
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Workforce Management | HCM |
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2011 | 2011 |
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SeaWorld Parks & Entertainment Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, SeaWorld Parks & Entertainment deployed Microsoft 365 to establish a unified Collaboration platform across the organization. The presence of Microsoft 365 references on the company website indicates an enterprise tenant and public integration points tied to corporate identity and user access workflows, positioning Microsoft 365 as an embedded element of their external and internal collaboration surfaces.
Configuration and modules align with core Collaboration capabilities such as Exchange Online email and calendaring, SharePoint cloud document libraries, OneDrive file synchronization, and Microsoft Teams real time communication and meetings. Operational scope centers on corporate knowledge workers along with marketing and operations functions, with centralized tenant administration and governance applied through Microsoft 365 administration and security controls to manage user provisioning, access, and content sharing policies, reflecting a consolidated collaboration architecture under the Microsoft 365 tenant.
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SeaWorld Parks & Entertainment Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2018 | 2018 |
In 2018 SeaWorld Parks & Entertainment deployed Sitecore CMS to manage its public website. Sitecore CMS serves as the Web Content Management platform for the company's corporate and consumer-facing web properties, centralizing content authoring and publishing across the site.
Implementation emphasized core Sitecore capabilities, including content authoring and templating, a centralized media library for digital assets, editorial workflows and approvals, and personalization features in the experience editor. Configuration appears focused on component-based content models and role-based authoring to support marketing teams and frequent content updates.
Architecturally the deployment follows standard CMS patterns, separating authoring and delivery responsibilities to enable staged publishing and optimized public delivery. The Sitecore CMS installation supports the SeaWorld Parks & Entertainment website operationally for digital marketing, website editorial teams, and corporate communications.
Governance was structured around editorial workflows, publishing controls, and content taxonomy to manage seasonal promotions and park information across the site. SeaWorld Parks & Entertainment Sitecore CMS Web Content Management implementation established a single platform for content lifecycle management and publisher governance.
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SeaWorld Parks & Entertainment CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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SeaWorld Parks & Entertainment ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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SeaWorld Parks & Entertainment IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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SeaWorld Parks & Entertainment CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at SeaWorld Parks & Entertainment
| First Name | Last Name | Title | Function | Department | Phone | |
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CHRO | CXO | HR | |
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CFO | CXO | Finance | |
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IT Director | Director | IT | |
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Chief Accounting Officer | CXO | Finance | |
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VP Human Resources Operations | VP | HR | |
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VP HR | VP | HR | |
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Vice President, Consumer Insights & Analytics | VP | IT | |
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Corporate Manager of Email Marketing and Consumer Relationship Management | Corporate Headquarters | Manager | Marketing | |
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Call Center Director | Director | Customer Service | |
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Chief Human Resources Officer | CXO | HR | |
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Vice President Human Resources | VP | HR | |
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Vice President Talent Acquisition | VP | HR | |
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Director of Talent Acquisition | Director | HR | |
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Apps Being Evaluated by SeaWorld Parks & Entertainment Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SeaWorld Parks & Entertainment IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SeaWorld Parks & Entertainment digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD SeaWorld Parks & Entertainment Technographics
SeaWorld Parks & Entertainment is a Leisure and Hospitality organization based in United States,
with around 2800 employees and annual revenues of $1.50 billion.
SeaWorld Parks & Entertainment operates a diverse technology stack with applications such as
Sterling Background Check, Microsoft 365 and Sitecore CMS,
covering areas like BackGround Screening, Collaboration and Web Content Management.
SeaWorld Parks & Entertainment has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sterling Talent Solutions, Microsoft and Sitecore.
SeaWorld Parks & Entertainment recently adopted applications including
Microsoft 365 in 2021, Hotjar in 2021 and Qualtrics CustomerXM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SeaWorld Parks & Entertainment’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SeaWorld Parks & Entertainment’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SeaWorld Parks & Entertainment technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.