Seeka
Paengaroa, 34 Young Road,
Te Puke, 3119,
New Zealand
Te Puke, 3119,
New Zealand
64 7 573-0303
Consumer Packaged Goods
Seeka Technographics
Seeka Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Seeka and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 749 Seeka employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Seeka has purchased the following applications: MYOB Greentree Accounts Payable for AP Automation in 2022, Microsoft 365 for Collaboration in 2017, Quantcast Measure for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Seeka is running and its propensity to invest more and deepen its relationship with MYOB , Microsoft , Quantcast or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Seeka revenues, which have grown to $195.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Seeka intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Seeka Tech Stack and Enterprise Applications
Seeka ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MYOB | Legacy | MYOB Greentree Accounts Payable | AP Automation | ERP | TOKN Technology | 2022 | 2022 |
In 2022, Seeka implemented MYOB Greentree Accounts Payable as an AP Automation solution to digitalise purchasing and accounts payable workflows. Seeka uses MYOB Greentree as its finance system and engaged TOKN Technology to deliver a mobile application to streamline procurement and invoice processing.
TOKN Technology delivered a mobile purchase order, invoice approval and goods receipting application integrated with MYOB Greentree Accounts Payable, providing mobile requisition and approval workflows and electronic receipting tied to Greentree records. The implementation emphasized increased utilisation of Greentree purchasing modules and eDoc add-ons, and configuration focused on automating PO to invoice matching and approval routing consistent with AP Automation functional patterns.
Integration work connected the mobile app to Greentree to synchronise purchase orders, goods receipts and supplier invoice data, enabling a single source of truth in the finance system. Rollout covered operations across New Zealand and Australia, with operational scope targeting accounts payable and purchasing functions.
According to the TOKN case study the project reduced manual data entry and PO chasing for Accounts Payable, tightened purchasing controls and increased utilisation of Greentree purchasing modules and eDoc add-ons. Governance changes centered on shifting approvals and receipting onto the Greentree integrated app to enforce purchasing workflows and control points.
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ERP Financial | ERP |
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2015 | 2016 |
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Seeka Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Seeka implemented Microsoft 365 to centralize collaboration and productivity platforms across the company. Seeka Microsoft 365 Collaboration supports core business functions including corporate communications, knowledge work, and team productivity across the organisation.
The implementation leverages Microsoft 365 components such as Exchange Online for enterprise email, SharePoint Online for intranet and document management, Microsoft Teams for synchronous and asynchronous collaboration, OneDrive for personal file storage, and the Office desktop and web applications for authoring and productivity. The deployment follows a cloud SaaS delivery model hosted by Microsoft, with tenant level configuration, user provisioning workflows, and application management for desktop and mobile clients.
Microsoft 365 is surfaced on Seeka's public website, indicating the use of Microsoft 365 services in web facing workflows and external content delivery. Operational coverage for the Collaboration deployment spans Seeka's New Zealand operations and supports departmental functions such as marketing, sales, and operations, aligning workgroups to a common collaboration platform.
Governance for the Microsoft 365 implementation centers on standardized collaboration policies, centralized identity and access controls using Microsoft cloud identity services, and tenant administration practices to manage sharing, external collaboration, and content lifecycle. Configuration and rollout emphasis was placed on platform standardization and administratively managed sharing controls to support secure collaboration.
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Seeka CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Quantcast | Legacy | Quantcast Measure | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Seeka implemented Quantcast Measure on its public website. Quantcast Measure is deployed as Seeka's Marketing Analytics solution to capture web audience measurement and traffic patterns for the New Zealand consumer packaged goods company.
Deployment centered on embedding the Quantcast Measure measurement tag across site pages to capture page views and visitor signals, supporting audience profiling, segmentation, and real time reporting. Configuration work included site level property setup, event tagging for key content assets, and privacy configuration to align measurement with on site cookie consent controls.
Operational coverage includes Seeka's marketing and digital analytics teams, where Quantcast Measure delivers audience composition, traffic source visibility, and content performance signals to inform campaign planning and content optimization. Governance emphasized tag management, defined measurement ownership, and scheduled reporting workflows to ensure consistent use of Marketing Analytics outputs.
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Seeka IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Seeka
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Apps Being Evaluated by Seeka Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Seeka IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Seeka digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Seeka Technographics
Seeka is a Consumer Packaged Goods organization based in New Zealand,
with around 749 employees and annual revenues of $195.0 million.
Seeka operates a diverse technology stack with applications such as
MYOB Greentree Accounts Payable, Microsoft 365 and Quantcast Measure,
covering areas like AP Automation, Collaboration and Marketing Analytics.
Seeka has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MYOB, Microsoft and Quantcast.
Seeka recently adopted applications including
MYOB Greentree Accounts Payable in 2022, Quantcast Measure in 2021 and Microsoft 365 in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Seeka’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Seeka’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Seeka technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.