Sefton Borough Council
Bootle Town Hall, Oriel Rd,
Bootle, L20 7AE,
United Kingdom
Bootle, L20 7AE,
United Kingdom
44 34 5140 0845
Government
Sefton Borough Council Technographics
Sefton Borough Council Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sefton Borough Council and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2530 Sefton Borough Council employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sefton Borough Council has purchased the following applications: Unit4 Business World for ERP Financial in 2014, Learner Bubble for Learning and Development in 2021, GumGum for Artificial Intelligence Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sefton Borough Council is running and its propensity to invest more and deepen its relationship with UNIT4 , Learner Bubble , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sefton Borough Council revenues, which have grown to $320.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sefton Borough Council intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sefton Borough Council Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UNIT4 | Legacy | Unit4 Business World | ERP Financial | ERP Financial Management | n/a | 2014 | 2014 |
In 2014, Sefton Borough Council implemented Unit4 Business World for ERP Financial to centralize its finance function, deploying the Unit4 Agresso solution as a service provisioned by another local authority. The implementation targets council finance operations under the ERP Financial category, with Agresso noted at Milestone 4 as the live finance application provided as a service rather than hosted internally.
The Unit4 Business World deployment focuses on core ERP Financial capabilities typical of the category, including general ledger and transactional finance workflows, configured to align with local authority accounting and budget control processes. The council is not using Config Snapshot for this environment, and related project management tools remain Microsoft Project variants with no current upgrade plans.
Operationally the estate runs Oracle 12c databases on site, with other applications such as Capita, Northgate and iDox hosted on those databases, and Business Objects used for BI reporting. Invoice processing uses a Civica W2 scanning tool, and HR, Payroll and CRM functions continue to run on Northgate Resourcelink and Northgate FrontOffice respectively, with upgrades to those systems not planned at the time of the record.
Governance and support arrangements are lightly specified, there is no named Oracle or SAP application support partner and application level support details are recorded as not applicable, while database support is delivered through the council ICT outsourcer Arvato Public Sector Services which provides three full time equivalent DBAs. There is no use of off shore partners and no planned database upgrade in the next 12 to 18 months as stated in the source information.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Learner Bubble | Legacy | Learner Bubble | Learning and Development | HCM | n/a | 2021 | 2021 |
In 2021, Sefton Borough Council implemented Learner Bubble to support Learning and Development for council staff across the United Kingdom. The deployment relied on Learner Bubble's e-learning content and platform to deliver compliance initiatives and staff development programs, with the vendor testimonial noting positive feedback on course quality and completion. Sefton Borough Council Learner Bubble Learning and Development relationship is focused on municipal L&D and compliance business functions.
The vendor statement indicates use of hosted e-learning content and platform capabilities consistent with a learning management system and off-the-shelf compliance courses, supporting course assignment, learner access and completion tracking for council staff. Operational coverage is council-wide Learning and Development and compliance programs for Sefton Borough Council employees, and the primary functional signals are content delivery, learner enrollment workflows and completion reporting. Governance specifics and technical integrations are not specified by the source, so the narrative remains centered on Learner Bubble as the council's platform for Learning and Development and compliance training.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 Sefton Borough Council deployed GumGum on its public website to add AI-driven contextual advertising and visual intelligence capabilities. Sefton Borough Council uses GumGum, an Artificial Intelligence Marketing application, to support marketing and digital engagement on its customer-facing web properties and to enrich web content with contextual targeting signals.
The implementation concentrates on website-level instrumentation and content-level configuration, employing GumGum modules for contextual targeting, visual recognition of page imagery, and creative optimization consistent with Artificial Intelligence Marketing use cases. Operational scope centers on the council’s digital services, communications, and marketing teams, with configuration focused on mapping site sections to contextual categories and applying creative rules and contextual placement logic across the public web estate.
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Critical Event Management | TRM |
|
2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Sefton Borough Council
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Sefton Borough Council Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sefton Borough Council IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sefton Borough Council digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Sefton Borough Council Technographics
Sefton Borough Council is a Government organization based in United Kingdom,
with around 2530 employees and annual revenues of $320.0 million.
Sefton Borough Council operates a diverse technology stack with applications such as
Unit4 Business World, Learner Bubble and GumGum,
covering areas like ERP Financial, Learning and Development and Artificial Intelligence Marketing.
Sefton Borough Council has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UNIT4, Learner Bubble and GumGum.
Sefton Borough Council recently adopted applications including
Learner Bubble in 2021, Twilio Sendgrid in 2021 and GumGum in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sefton Borough Council’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sefton Borough Council’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sefton Borough Council technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.