AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Segra Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle E-Business Suite ERP Financial ERP Financial Management n/a 2016 2017
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Field Squared Legacy Field Squared Platform Field Service Management ERP Services and Operations n/a 2019 2019
In 2018 Segra implemented the Field Squared Platform to centralize scheduling and document management for its field operations. The Field Squared Platform, a Field Service Management solution, was deployed to unify scheduling, dispatch and mobile workforce management across the business. The implementation configured core modules for scheduling and dispatch, mobile workforce management and centralized document management, with workflow orchestration to support technician assignments and job documentation. Field Squared Platform was used to standardize scheduling rules, shift and crew assignments, and mobile tasking for field technicians. Deployment scope targeted Segra’s East Coast and Midwest fiber operations in the United States, concentrating on field operations and dispatch centers rather than back office systems. The project consolidated work that had previously been handled through fragmented Outlook calendars into a single Field Service Management platform, improving operational visibility across regions. Rollout emphasized operational governance for field scheduling and mobile workflows, with staged regional adoption described in vendor materials and an approximate timeline reported by the vendor. The vendor credits adoption of the Field Squared Platform as a core enabler for scaling Segra’s business and cites 300% growth over seven years.
OSS/BSS ERP Services and Operations 2021 2021
OSS/BSS ERP Services and Operations 2021 2021
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Contact Center Ai Chatbots and Conversational AI AI-Powered Application n/a 2022 2022
In 2022, Segra implemented Google Contact Center Ai to modernize customer experience and improve agent productivity across its U.S. telecommunications operations. The deployment used the Chatbots and Conversational AI application to deliver an end to end CCaaS experience centered on virtual agents, AI routing, and CRM integration. The implementation configured Google Contact Center Ai virtual agents to handle primary conversational self service flows and employed AI driven routing to escalate complex sessions to human agents, aligning automated interactions with existing service workflows. Integration with Segra’s CRM was a focal point to ensure conversational context followed customers into agent sessions and to streamline agent workflows for faster resolution. Architecturally the project leveraged a cloud native Google Contact Center Ai platform as the core CCaaS layer, integrating conversational automation with Segra’s contact center operations in the United States. The architecture connected conversational front ends to backend customer records and agent handling processes to create continuity between virtual agents and live support. Segra was announced as an early commercial deployer of the Google Contact Center Ai platform, with the rollout targeted at customer service and contact center functions. The stated outcomes included enabling faster self service and improving agent workflows through the introduction of virtual agents and AI routing.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Audio Video and Web Conferencing Collaboration 2021 2021
Collaboration Collaboration 2018 2018
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Signing Content Management 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Account Based Marketing CRM 2021 2021
Account Based Marketing CRM 2022 2022
Customer Experience CRM 2020 2020
Customer Experience CRM 2021 2021
Marketing Analytics CRM 2022 2022
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2019 2019
Sales Automation, CRM, Sales Engagement CRM 2022 2022
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Remote Monitoring and Management ITSM 2021 2021
PLM and Engineering
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Computer-Aided Design (CAD) PLM and Engineering 2025 2025
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2022 2022
Network Management and Monitoring IaaS 2020 2020
Network Management and Monitoring IaaS 2016 2017
IT Decision Makers and Key Stakeholders at Segra
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Segra Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Segra Technographics

Segra is a Communications organization based in United States, with around 900 employees and annual revenues of $450.0 million.

Segra operates a diverse technology stack with applications such as Oracle E-Business Suite, Field Squared Platform and Google Contact Center Ai, covering areas like ERP Financial, Field Service Management and Chatbots and Conversational AI.

Segra has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Field Squared and Google.

Segra recently adopted applications including Autodesk AutoSketch in 2025, Google Contact Center Ai in 2022 and Zoominfo Platform in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Segra’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Segra’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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