Sensor Tower
275 Battery St, Ste 800,
San Francisco, 94111, CA,
United States
San Francisco, 94111, CA,
United States
1 415-767-4242
Professional Services
Sensor Tower Technographics
Sensor Tower Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sensor Tower and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 320 Sensor Tower employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sensor Tower has purchased the following applications: BILL Financial Operations Platform for AP Automation, AR Automation in 2020, Lever by Employ for Applicant Tracking System in 2015, LiveChat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sensor Tower is running and its propensity to invest more and deepen its relationship with BILL Operations , Oracle , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sensor Tower revenues, which have grown to $95.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sensor Tower intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sensor Tower Tech Stack and Enterprise Applications
Sensor Tower ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BILL Operations | Legacy | BILL Financial Operations Platform | AP Automation, AR Automation | ERP | n/a | 2020 | 2020 |
In 2020, Sensor Tower implemented the BILL Financial Operations Platform to centralize payables and receivables workflows, aligning the deployment to the AP Automation,AR Automation category and Finance and Accounting operations. The BILL Financial Operations Platform was positioned as a core financial operations layer within Sensor Tower's broader finance stack.
Configuration focused on accounts payable automation and accounts receivable automation capabilities, including electronic invoice intake, automated approval routing, payment orchestration, supplier master management, and invoicing and cash application workflows consistent with AP Automation,AR Automation functional expectations. The implementation was configured to exchange transactional and master data with the company general ledger and planning systems.
Integrations were implemented with NetSuite for general ledger posting and financial close linkage, Anaplan for FP&A inputs, payroll and equity systems including Carta, tax technology from Avalara, CRM and revenue touchpoints in Salesforce, and operational SaaS such as Gong, Concord, Gainsight and Bill.com as part of the finance and commercial tooling set. Operational coverage included Finance and Accounting, Sales Operations, FP&A, and Investor Relations, reflecting the team structure led by the VP of Finance and Sales Strategy.
Governance and operating model changes accompanied the rollout, the VP recruited and staffed a 20 person finance and sales operations organization and established the integrated operating infrastructure that included the BILL Financial Operations Platform. During this period Sensor Tower converted accounting from cash basis to GAAP accrual and completed external audits, and the platform formed part of the infrastructure used while the company scaled through revenue expansion, financing events, and an acquisition integration.
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ERP Financial | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2017 | 2017 |
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Tax Management | ERP |
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2019 | 2019 |
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Sensor Tower HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Sensor Tower implemented Lever by Employ as its Applicant Tracking System. Lever by Employ was provisioned as the primary ATS and embedded directly on Sensor Tower's careers web pages to capture external applications and centralize job postings from the corporate site.
The implementation focused on standard Applicant Tracking System capabilities, including job requisition publishing, candidate tracking and pipeline stages, interview scheduling, and offer coordination to support recruiting and hiring functions. Operational coverage concentrated on Talent Acquisition and HR workflows, with configuration emphasizing role based access, standardized interview stages, and pipeline governance to ensure consistent candidate routing and evaluation across the organization.
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Sensor Tower AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Sensor Tower deployed LiveChat on its public website to provide real time conversational engagement. LiveChat is implemented as a Chatbots and Conversational AI application to support customer support and sales workflows. The deployment centers on a web chat widget embedded across product and pricing pages, routing inbound conversations to Sensor Tower agents for live handling or automated responses.
Configuration includes the LiveChat agent console for desktop handling, conversational bot flows for FAQ automation, canned responses and proactive messaging to initiate sessions. Sensor Tower configured session routing, automation rules, and analytics dashboards consistent with Chatbots and Conversational AI capabilities to monitor engagement and agent workload. The implementation emphasizes standardized message templates and bot handover rules to ensure consistent customer interactions.
Operational scope covers the Sensor Tower website and customer facing teams, primarily support and sales, with administrative controls in the LiveChat console for agent access, role management, and conversation auditing. Governance is organized around chat handling workflows, agent onboarding and training on scripts and handover procedures, and periodic review of bot intents and canned replies. LiveChat serves as the primary on site conversational channel for customer engagement at Sensor Tower.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Sensor Tower Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Sensor Tower Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2023 | 2023 |
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Sensor Tower CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing, Sales Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sensor Tower EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2020 | 2020 |
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Sensor Tower ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Sensor Tower TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Sensor Tower PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Sensor Tower IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Sensor Tower CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Sensor Tower
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer | CXO | Finance | |
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VP of Accounting, Corporate Controller | VP | Finance | |
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Director of FP&A - GTM | Director | Finance | |
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Senior Accounting Manager | Manager | Finance | |
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Finance Manager | Manager | Finance | |
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Apps Being Evaluated by Sensor Tower Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sensor Tower IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sensor Tower digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Sensor Tower Technographics
Sensor Tower is a Professional Services organization based in United States,
with around 320 employees and annual revenues of $95.0 million.
Sensor Tower operates a diverse technology stack with applications such as
BILL Financial Operations Platform, Lever by Employ and LiveChat,
covering areas like AP Automation, AR Automation, Applicant Tracking System and Chatbots and Conversational AI.
Sensor Tower has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as BILL Operations, Employ and LiveChat, Inc..
Sensor Tower recently adopted applications including
DocuSign eSignature in 2023, Grafana Pyroscope in 2022 and LiveChat in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sensor Tower’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sensor Tower’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sensor Tower technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.