Sensus
1 International Drive,
Rye Brook, 10573, NY,
United States
Rye Brook, 10573, NY,
United States
1 914-323-5700
Utilities
Sensus Technographics
Sensus Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sensus and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 Sensus employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sensus has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, 6sense Account Engagement Platform for Account Based Marketing in 2021, New Relic APM for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sensus is running and its propensity to invest more and deepen its relationship with Cisco Systems , 6sense , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sensus revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sensus intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sensus Tech Stack and Enterprise Applications
Sensus Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Sensus implemented Cisco Webex Meetings as its Audio Video and Web Conferencing solution and deployed Cisco Webex Meetings on its public website to enable web-based joins for external participants and to support internal collaboration. The deployment positioned Cisco Webex Meetings as the primary meeting layer for customer-facing sessions accessed directly from the corporate site and for employee conferencing needs across the organization.
The Cisco Webex Meetings implementation leveraged standard meeting capabilities native to the platform, including multi-party audio and video, screen sharing, recording, participant role controls, and browser join flows. Configuration work focused on meeting templates, access controls, and embedding the Webex join experience into web pages to provide consistent session entry for external users.
Operational coverage spanned external engagement through the website and internal collaboration across sales, operations, and engineering, aligning scheduling and guest access to the web-embedded meeting experience. Cisco Webex Meetings served as the Audio Video and Web Conferencing layer that unified public-facing interactions with internal meeting workflows.
Governance and rollout were managed by corporate IT, which provisioned users, standardized meeting policies, and staged adoption across business units while instrumenting the corporate site for consistent external participant access. The deployment emphasized site-embedded meeting access and centralized administration of Cisco Webex Meetings to maintain control over meeting configurations and participant entry.
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Sensus CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Sensus deployed the 6sense Account Engagement Platform to establish an Account Based Marketing capability across its digital channels. The 6sense Account Engagement Platform was instrumented on their website to capture account level signals and to support coordinated marketing and sales engagement for the utilities organization.
The implementation focused on core Account Based Marketing functions including account identification, intent signal capture from web interactions, account scoring and segmentation, and orchestration of targeted digital engagement. Configuration work emphasized tag and pixel deployment on site pages, mapping of account attributes to engagement segments, and rule based activation for outbound and inbound campaigns.
Operational coverage centered on marketing and demand generation teams working with sales enablement, with the platform feeding account signals into campaign workflows and prospect prioritization processes. Integrations were limited to website instrumentation and internal routing of account level insights into existing marketing and sales workflows, preserving the application as the primary source for digital account intent and engagement data.
Governance included centralized campaign configuration and ongoing refinement of account scoring criteria, with process changes to close the loop between web signal capture and sales follow up. The rollout prioritized web touchpoint instrumentation first, then expanded into coordinated account orchestration across marketing and sales functions to operationalize Account Based Marketing using the 6sense Account Engagement Platform.
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Account Based Marketing, Sales Engagement | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics, Lead Generation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sensus ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, Sensus deployed New Relic APM to instrument and monitor its website as part of Application Performance Management. The New Relic APM deployment targets the public web application to surface server side runtime metrics, transaction traces, and error telemetry for web operations.
Implementation configured New Relic APM agents within the application stack and enabled distributed transaction tracing, error analytics, throughput and latency telemetry, and real user monitoring. New Relic APM dashboards and alerting were established to provide continuous visibility into request performance and to escalate issues to application owners.
Operational scope is the Sensus website, with performance telemetry routed into web operations and application support workflows to support troubleshooting and incident investigation. Governance was organized around access to monitoring dashboards and a staged rollout across site components to limit alert noise while broadening coverage.
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IT Service Management | ITSM |
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2018 | 2018 |
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Sensus TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2012 | 2012 |
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Treasury Management | TRM |
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2016 | 2016 |
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Sensus PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Sensus IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Sensus
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Sensus Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sensus IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sensus digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Sensus Technographics
Sensus is a Utilities organization based in United States,
with around 1300 employees and annual revenues of $1.00 billion.
Sensus operates a diverse technology stack with applications such as
Cisco Webex Meetings, 6sense Account Engagement Platform and New Relic APM,
covering areas like Audio Video and Web Conferencing, Account Based Marketing and Application Performance Management.
Sensus has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, 6sense and New Relic.
Sensus recently adopted applications including
6sense Account Engagement Platform in 2021, Adobe Marketo Engage in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sensus’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sensus’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sensus technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.