Sequence UK
Cumbria House,
Leighton Buzzard, LU7 1GN,
United Kingdom
Leighton Buzzard, LU7 1GN,
United Kingdom
44 15 2521-8500
Insurance
Sequence UK Technographics
Sequence UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sequence UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3145 Sequence UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sequence UK has purchased the following applications: Giosg Live Chat for Chatbots and Conversational AI in 2015, dotdigital Engagement Cloud for Customer Engagement in 2019, Atlassian Jira Service Desk for IT Service Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sequence UK is running and its propensity to invest more and deepen its relationship with Giosg , dotdigital , Feefo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sequence UK revenues, which have grown to $263.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sequence UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sequence UK Tech Stack and Enterprise Applications
Sequence UK AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Giosg | Legacy | Giosg Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, Sequence UK implemented Giosg Live Chat on its customer-facing website. Giosg Live Chat is deployed as a web chat widget and is categorized under Chatbots and Conversational AI, providing a direct channel for online customer interactions and lead capture.
Deployment uses an embedded client-side chat widget that routes conversations to a hosted agent console, delivering real-time messaging, proactive chat invitations, basic conversational automation and lead capture forms. Operational scope is focused on the public website and front-office business functions including customer service and digital sales, with session analytics and conversation logging used for operational monitoring. Sequence UK Giosg Live Chat Chatbots and Conversational AI supports customer engagement and online sales workflows.
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Sequence UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Engagement Cloud | Customer Engagement | CRM | n/a | 2019 | 2019 |
In 2019, Sequence UK implemented dotdigital Engagement Cloud. The deployment positions dotdigital Engagement Cloud as the primary Customer Engagement platform embedded on the corporate website to capture and orchestrate digital customer interactions.
Configuration centered on web tracking script and form embeds to capture behavioral signals, with core functional modules configured for email marketing, audience segmentation, and automation workflows for campaign orchestration. Personalization through dynamic content and tokenization was used to tailor messages based on site behavior, supporting subscriber lifecycle management and consent-aware messaging. The implementation emphasizes campaign orchestration, segmentation rules, and automated nurture flows consistent with Customer Engagement best practices.
Operational ownership sits with marketing and customer experience teams who manage campaign workflows, audience hygiene, and approval processes. Governance was established around scheduling, subscriber management, and privacy controls integrated into campaign automation. dotdigital Engagement Cloud serves as the central Customer Engagement application for onsite engagement and cross-channel email orchestration.
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sequence UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2022 | 2022 |
In 2022, Sequence UK deployed Atlassian Jira Service Desk on its public website to establish a customer-accessible IT Service Management channel. The implementation exposes Atlassian Jira Service Desk as the primary web portal for customers and for internal ticket intake, aligning the application with web-based request capture and visible support workflows.
The deployment configures standard IT Service Management capabilities, including a customer self-service portal, structured request forms, incident and service request workflows, queue-based ticket triage, SLA rule configuration, and automation for repetitive task routing. Atlassian Jira Service Desk is presented as the interface through which users create tickets, track status, and interact with support agents, reflecting category-aligned ticketing, change-aware request handling, and service catalog constructs.
Operationally the solution supports IT support and customer service functions through the Sequence website, routing customer-submitted tickets into centralized queues for assignment and escalation. Governance is expressed through workflow-based triage, SLA enforcement, and role-based queue ownership to standardize request handling across the organization while keeping the customer-facing portal embedded on the corporate site.
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Sequence UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Sequence UK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Sequence UK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Sequence UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sequence UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sequence UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Sequence UK Technographics
Sequence UK is a Insurance organization based in United Kingdom,
with around 3145 employees and annual revenues of $263.0 million.
Sequence UK operates a diverse technology stack with applications such as
Giosg Live Chat, dotdigital Engagement Cloud and Atlassian Jira Service Desk,
covering areas like Chatbots and Conversational AI, Customer Engagement and IT Service Management.
Sequence UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Giosg, dotdigital and Atlassian.
Sequence UK recently adopted applications including
Atlassian Jira Service Desk in 2022, Rackspace Cloud in 2022 and Amazon S3 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sequence UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sequence UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sequence UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.