Madison, 53713, WI,
United States
Sergenian's Floor Coverings Technographics
Sergenian's Floor Coverings Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sergenian's Floor Coverings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Sergenian's Floor Coverings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sergenian's Floor Coverings has purchased the following applications: RFMS ERP for Retail Management in 2015, Microsoft 365 for Collaboration in 2015, Invoca Call Tracking for Call Tracking and Recording in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sergenian's Floor Coverings is running and its propensity to invest more and deepen its relationship with RFMS , Microsoft , Invoca or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sergenian's Floor Coverings revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sergenian's Floor Coverings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sergenian's Floor Coverings Tech Stack and Enterprise Applications
Sergenian's Floor Coverings ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RFMS | Legacy | RFMS ERP | Retail Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Sergenian's Floor Coverings implemented RFMS ERP as its Retail Management application to centralize product item records for the Florida division. The deployment concentrated on catalog and pricing authority, establishing RFMS ERP as the system of record for product attributes used by Florida sales representatives.
The implementation configured RFMS ERP product and item maintenance capabilities to capture style and item numbers, manufacturer and supplier attribution, and square footage as a primary unit of measure. Functional activity centered on product catalog maintenance, pricing updates, and attribute management consistent with typical Retail Management product data workflows.
Operational scope was explicitly the Florida division, with day to day entry and updates performed by staff responsible for product data and merchandising, working directly with Florida sales representatives on product offerings. The system served as the central source for item definitions, pricing, manufacturers, suppliers, and square footage metrics that inform sales-facing product decisions.
Governance emphasized ongoing catalog stewardship, with routine processes for entering new products, updating pricing and maintaining supplier and manufacturer information within RFMS ERP. RFMS ERP was referenced throughout as the Retail Management application used by Sergenian's Floor Coverings to manage product items and pricing for the Florida business unit.
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Sergenian's Floor Coverings Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Sergenian's Floor Coverings deployed Microsoft 365. Microsoft 365 is used on their website and serves as the organizationwide Collaboration platform for internal communication and content sharing.
The implementation leverages core Microsoft 365 capabilities consistent with the Collaboration category, including hosted email, cloud file storage and sync, team chat and meetings, and SharePoint based content collaboration to support document co authoring and group workspaces. Tenant administration and Microsoft identity services are used for user provisioning, single sign on, and access control, aligning platform configuration with standard collaboration workflows.
Operational coverage spans corporate staff and retail store teams, supporting sales, operations, and back office functions through unified communication and document collaboration. Governance is managed at the tenant level via centralized policy and content governance for SharePoint and OneDrive, with rollout activities focused on user provisioning, access policy enforcement, and endpoint configuration using Microsoft 365 administration tools.
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Sergenian's Floor Coverings CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Invoca | Legacy | Invoca Call Tracking | Call Tracking and Recording | CRM | n/a | 2016 | 2016 |
In 2016 Sergenian's Floor Coverings implemented Invoca Call Tracking on its website to capture inbound phone leads and enable call-level marketing attribution. Invoca Call Tracking is deployed as the company’s Call Tracking and Recording layer, instrumented across site pages where phone-driven conversions originate and configured to surface call events for campaign analysis.
The implementation leverages category-aligned capabilities such as dynamic number insertion, call attribution and call recording to link website sessions to phone interactions, and the Invoca Call Tracking deployment is implemented via on-site tagging and managed number pools. Operational ownership is centered on marketing for campaign attribution and on-store sales and customer service for inbound call handling, with workflows adjusted to tag and route calls for downstream sales follow up.
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Customer Experience | CRM |
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2016 | 2016 |
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Sergenian's Floor Coverings IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Sergenian's Floor Coverings
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Apps Being Evaluated by Sergenian's Floor Coverings Executives
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