Shanghai, 200333,
China
Shanghai Macalline Commercial Real Estate Investment Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Shanghai Macalline Commercial Real Estate Investment and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Shanghai Macalline Commercial Real Estate Investment employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Shanghai Macalline Commercial Real Estate Investment has purchased the following applications: Alibaba Quick BI for Analytics and BI in 2025, Slack Connect for Collaboration in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Shanghai Macalline Commercial Real Estate Investment is running and its propensity to invest more and deepen its relationship with Alibaba , Salesforce , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Shanghai Macalline Commercial Real Estate Investment revenues, which have grown to $91.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Shanghai Macalline Commercial Real Estate Investment intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Alibaba | Legacy | Alibaba Quick BI | Analytics and BI | Analytics and BI | n/a | 2025 | 2025 |
In 2025, Shanghai Macalline Commercial Real Estate Investment implemented Alibaba Quick BI as a centralized Analytics and BI platform. The deployment targeted inefficiencies across marketing and operational processes for Red Star Macalline Group, a home improvement and furniture retail operator with a large network of physical stores and online platforms in China.
The implementation created a centralized data platform that aggregates sales, customer demographics, and product performance data, and it embedded Alibaba Quick BI capabilities for predictive analytics and real time insights. Configuration emphasized Quick BI auto linkage and drill down capabilities, and the solution enabled automated report generation and configurable dashboards for marketing and operations teams.
Alibaba Quick BI was integrated into the company's existing infrastructure to link disparate data sources across retail and ecommerce channels, enabling real time updates and cross system visibility. The platform supported operational coverage across marketing, merchandising, and store operations, providing a unified analytics layer for teams to explore customer segmentation and product performance.
The rollout instituted a more centralized reporting cadence and moved decision making toward self service analytics and AI assisted forecasting, reshaping workflows in campaign planning and operational response. Governance focused on the centralized data platform and standardized data models to ensure consistent metrics and drill down paths across departments.
As reported, the Quick BI implementation delivered measurable outcomes, lowering operational costs by over 30 percent and increasing advertising revenue by 20 percent, while improving marketing efficiency and customer targeting. Alibaba Quick BI and the centralized Analytics and BI platform strengthened Red Star Macalline's ability to identify market trends and act on customer preferences faster.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
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