ShareThis
3000 El Camino Real, 5 Palo Alto Square Suite 150,
Palo Alto, 94306, CA,
United States
Palo Alto, 94306, CA,
United States
1 650-641-0191
Professional Services
ShareThis Technographics
ShareThis Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ShareThis and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 ShareThis employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ShareThis has purchased the following applications: Domo for Analytics and BI in 2014, FrontApp for Collaboration in 2018, Zoominfo Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ShareThis is running and its propensity to invest more and deepen its relationship with Domo , Front , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ShareThis revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ShareThis intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ShareThis Tech Stack and Enterprise Applications
ShareThis Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo | Analytics and BI | Analytics and BI | n/a | 2014 | 2018 |
In 2014, ShareThis implemented Domo as its Analytics and BI platform to centralize revenue forecasting and margin reporting across Revenue Operations and Business Intelligence functions. The deployment targeted management of gross margin and the revenue forecast pipeline for existing and beta media and data products, with executive deliverables provided to the Board of Directors, CEO, CFO and CRO as well as company wide visibility.
Domo was configured to support modules for automated revenue recognition workflows, cost forecasting and KPI dashboards that surface contribution and profitability metrics. The implementation emphasized data mining and reporting capabilities to develop internal BI products, and engineering, marketing and sales were coordinated to instrument metrics and automate key performance indicator monitoring.
The Domo deployment ingested and unified data from SalesForce, ERP systems, AdServers and DSPs to optimize order and financial management and to enhance media, data and publisher operations. Data pipelines and ETL into Domo enabled consolidated views of campaign performance and financials, aligning ad serving and demand side technology stack information with revenue and cost models.
Governance centered on centralized reporting and automated workflow handoffs between finance and operations, with rollout focused on operationalizing revenue recognition and cost forecasting. Outcomes explicitly included increased company wide transparency toward profitability and contribution, and operational efficiencies intended to improve media campaign performance and reduce drags on bottom line contribution.
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ShareThis Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Front | Legacy | FrontApp | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, ShareThis deployed FrontApp to centralize customer support and customer experience workflows, using the Collaboration application to manage inbound user queries and content-driven self-service. ShareThis implemented FrontApp as the primary tool for ticket tracking, automated confirmations, and trigger-driven messaging across its support function.
The implementation configured FrontApp to handle core Collaboration capabilities including ticket tracking, trigger-based email workflows, macros with personalization tokens, tagging for issue classification, and a content linkage model to published support articles. Agents used macros for common replies while embedding unique indicators such as {make sure to use their name!} to preserve a personalized tone within otherwise automated responses.
Operationally the deployment served the customer support team and established a closed-loop process with product and content teams, whereby tagged tickets that represented new issues were routed for either product alerts or creation of new help content. FrontApp workflows were instrumented to surface alternative support paths in automated messages and to reference an existing repository of articles, enabling a mix of assisted and self-service interactions.
Governance centered on explicit ticket tagging rules, monthly aggregation of frequently asked questions, and an audit threshold that states if an issue occurred over five times within a month the team will review and revise processes or content. ShareThis reports that creating targeted support content reduced recurrence of questions and that the combination of automated confirmations plus personalized touchpoints produced more positive customer responses while maintaining consistent operational discipline.
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Collaboration | Collaboration |
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2011 | 2011 |
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ShareThis CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021 ShareThis implemented Zoominfo Platform as its Account Based Marketing application on the company website to support marketing and demand generation functions. The deployment centers on the Zoominfo Platform as a web-facing ABM layer, with ShareThis using the Zoominfo Platform to align audience targeting and on-site engagement to account level objectives.
Configuration focused on category-aligned ABM capabilities, including audience segmentation, contact enrichment, intent signal capture, and on-site lead qualification workflows. The Zoominfo Platform was instrumented to feed enriched profile and intent data into marketing workflows and to support account level targeting across web touchpoints.
The technical footprint is website-centric, using client-side instrumentation paired with server-side enrichment APIs to surface account signals in real time for marketing and sales workflows. Operational coverage spans digital marketing and demand generation teams within ShareThis, with data from the Zoominfo Platform routed to internal lead qualification and routing processes.
Governance was framed around cross-functional ownership between marketing and product teams, incorporating privacy and consent controls appropriate to a site-based ABM deployment. Rollout proceeded incrementally by web property and campaign segment, embedding the Zoominfo Platform into existing website lead flows and campaign orchestration processes.
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Account Based Marketing | CRM |
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2022 | 2022 |
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CRM | CRM |
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2016 | 2016 |
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ShareThis PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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ShareThis IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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ShareThis CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at ShareThis
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior VP of Engineering and Data Science | VP | IT | |
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SVP, Data | VP | IT | |
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Manager of Insights & Analytics | Manager | Finance | |
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Senior Vice President, Product, Business Development and Marketing | VP | Marketing | |
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Managing Director | Director | Finance | |
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SVP of Sales | VP | Sales | |
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Apps Being Evaluated by ShareThis Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ShareThis IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ShareThis digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD ShareThis Technographics
ShareThis is a Professional Services organization based in United States,
with around 150 employees and annual revenues of $12.0 million.
ShareThis operates a diverse technology stack with applications such as
Domo, FrontApp and Zoominfo Platform,
covering areas like Analytics and BI, Collaboration and Account Based Marketing.
ShareThis has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Domo, Front and Zoominfo.
ShareThis recently adopted applications including
6sense Account Engagement Platform in 2022, Zoominfo Platform in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ShareThis’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ShareThis’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ShareThis technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.