Shenzhen, 518109,
China
SHARGE Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by SHARGE and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 SHARGE employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SHARGE has purchased the following applications: SmartPush for Marketing Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SHARGE is running and its propensity to invest more and deepen its relationship with SmartPush or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SHARGE revenues, which have grown to $56.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SHARGE intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SmartPush | Legacy | SmartPush | Marketing Automation | CRM | n/a | 2023 | 2024 |
In 2023, SHARGE implemented SmartPush, deploying Marketing Automation to rebuild email deliverability and introduce AI send-time optimization for its email programs. The engagement targeted email marketing and CRM for SHARGE's cross-border e-commerce operations in China and prioritized restoring inbox placement and engagement. The SmartPush implementation configured deliverability remediation, AI-driven send-time optimization, campaign orchestration, and inbox placement monitoring to recover open rates. Configuration work included deliverability controls, segmentation and scheduled campaign workflows consistent with Marketing Automation platforms, aligning promotional and lifecycle messaging across channels. Operational coverage focused on SHARGE's marketing and e-commerce functions, integrating SmartPush into CRM-driven campaign flows for cross-border sales in China. The deployment was staged to prioritize inbox placement restoration before scaling AI optimization across customer segments, and SmartPush channel GMV share exceeded 15% while email open rates returned to approximately 40–45%. Governance emphasized ongoing deliverability monitoring and send cadence controls to sustain recovered open rates, with marketing and CRM teams accountable for campaign orchestration and segmentation. This account documents SHARGE SmartPush Marketing Automation use centered on email marketing and CRM, combining technical deliverability remediation with AI optimization to reestablish engagement for cross-border e-commerce.
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