Shire Business Group
1 Calico Business Park, Sandy Way,
Tamworth, B77 4BF,
United Kingdom
Tamworth, B77 4BF,
United Kingdom
44 18 276 8939
Professional Services
Shire Business Group Technographics
Shire Business Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Shire Business Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 190 Shire Business Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Shire Business Group has purchased the following applications: Infor SunSystems for ERP Financial in 2018, HubSpot CMS for Web Content Management in 2021, Hubspot CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Shire Business Group is running and its propensity to invest more and deepen its relationship with Infor , HubSpot , DigitalOcean or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Shire Business Group revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Shire Business Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Shire Business Group Tech Stack and Enterprise Applications
Shire Business Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Shire Business Group implemented Infor SunSystems as its ERP Financial application. Shire Business Group is a United Kingdom professional services firm providing leasing and funding solutions to SMEs, operating a group structure that includes invoice factoring, recoveries and insurance companies.
The Infor SunSystems deployment emphasizes analysis codes and dimensional accounting, the organisation using a full suite of analysis codes and dimensions to tag transactions. Configuration captures lease proposal numbers, equipment category, salesperson and sales area, enabling transaction level tracking across finance and commercial functions. Infor Q&A was deployed over Infor SunSystems to deliver reporting and analytics directly from the financial application.
The implementation included interfaces between the Leasman front end proposal system and the companys back end own book portfolio system, Sentinel, creating an integrated data flow from proposal through portfolio management. In 2009 the firm engaged LAKE to develop reporting products across Leasman and Sentinel, which extended the reporting suite to consolidate board packs, KPIs, management information and funder reporting across all systems. The integrated architecture supports finance, sales and portfolio management functions.
Governance and rollout reflected a close design partnership with implementers, with LAKE providing ongoing support for upgrades, product development and configuration changes over an eleven year relationship. The combined Infor SunSystems and Infor Q&A environment is described by the customer as robust and fit for purpose, and it remains the central source for operational and funder reporting.
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Shire Business Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Shire Business Group implemented HubSpot CMS as its primary web content platform. HubSpot CMS is deployed as the company Web Content Management solution for the corporate website serving the United Kingdom market and customer-facing marketing channels.
The deployment centers on HubSpot CMS core capabilities common to Web Content Management, including template-driven page composition, a visual drag-and-drop editor, content modules for landing pages and blog publishing, embedded form handling, and native SEO tooling. Hosting and delivery are provisioned through the HubSpot content layer with SSL and CDN-backed site delivery, while content staging and scheduled publishing support editorial workflows. Governance is managed through centralized marketing ownership, role-based access controls and approval workflows that align content production and publishing across marketing and client-facing functions.
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Shire Business Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021 Shire Business Group implemented Hubspot CRM as its primary CRM, embedding Hubspot CRM functionality directly on the company website to capture inbound leads and manage contact records. The deployment reflects a cloud hosted SaaS architecture with website form and tracking integration used for automated lead capture, contact enrichment, and centralized prospect staging in the CRM.
The implementation focused on standard CRM capabilities including contact and company records, web lead capture, sales pipeline configuration, and marketing automation workflows. Operational ownership is centered on sales and marketing teams, with governance controls implemented for lead routing, standardized pipeline stages, and data hygiene to ensure consistent contact records and handoffs between marketing and sales, all driven through the Hubspot CRM instance integrated with the public website.
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Marketing Automation | CRM |
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2021 | 2021 |
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Shire Business Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Shire Business Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Shire Business Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Head Of Finance | Director | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Head IT | Director | Finance | |
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Apps Being Evaluated by Shire Business Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Shire Business Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Shire Business Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Shire Business Group Technographics
Shire Business Group is a Professional Services organization based in United Kingdom,
with around 190 employees and annual revenues of $25.0 million.
Shire Business Group operates a diverse technology stack with applications such as
Infor SunSystems, HubSpot CMS and Hubspot CRM,
covering areas like ERP Financial, Web Content Management and CRM.
Shire Business Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor and HubSpot.
Shire Business Group recently adopted applications including
HubSpot CMS in 2021, Hubspot CRM in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Shire Business Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Shire Business Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Shire Business Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.