Siesa Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Siesa and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 950 Siesa employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Siesa has purchased the following applications: Microsoft 365 for Collaboration in 2015, BlueCaribu CRM for CRM in 2022, Twilio Sendgrid for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Siesa is running and its propensity to invest more and deepen its relationship with Microsoft , BlueCaribu , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Siesa revenues, which have grown to $79.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Siesa intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BlueCaribu | Legacy | BlueCaribu CRM | CRM | CRM | n/a | 2022 | 2022 |
In 2022, Siesa deployed BlueCaribu CRM as its CRM solution and is using BlueCaribu CRM on the company website to capture and manage customer interactions for its Professional Services business in Colombia. The deployment aligns with the company profile of roughly 950 employees and centralizes inbound web leads and contact data into a single CRM repository, positioning CRM as a primary data source for customer-facing teams.
The implementation emphasizes standard CRM functional modules, including web-to-lead capture, contact and account management, opportunity pipeline management, and case or ticket tracking. Configuration work focused on form-based capture on the public website, lead routing rules, and field-level schemas that support sales and service workflows, reflecting typical CRM automation and workflow orchestration capabilities.
Integration scope centers on the website integration for front-end lead ingestion and downstream operational flows into sales, marketing, and customer success processes. BlueCaribu CRM is presented as the operational system of record for customer interactions originating from the site, with CRM records feeding internal user interfaces and operational queues used by commercial and support teams across Siesa's Colombia operations.
Governance and rollout attention in the implementation included centralized CRM administration, role-based access controls, and process standardization for lead qualification and case handling. BlueCaribu CRM was instrumented to support cross-departmental workflow governance and iterative configuration updates driven by sales and service process owners.
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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