Siesa Technographics
Siesa Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Siesa and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 950 Siesa employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Siesa has purchased the following applications: Microsoft 365 for Collaboration in 2015, BlueCaribu CRM for CRM in 2022, Twilio Sendgrid for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Siesa is running and its propensity to invest more and deepen its relationship with Microsoft , BlueCaribu , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Siesa revenues, which have grown to $79.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Siesa intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Siesa Tech Stack and Enterprise Applications
Siesa Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Siesa implemented Microsoft 365 to support Collaboration across its Colombia based professional services operations. Microsoft 365 is referenced on Siesa's website, indicating tenant level services are surfaced for internal users and external collaborators. The deployment targets business functions such as internal communications, document management, and knowledge sharing.
The implementation leverages core Microsoft 365 collaboration capabilities, including Exchange Online for corporate email, SharePoint Online for intranet and document libraries, OneDrive for personal file synchronization, and Microsoft Teams for chat and meetings. Configuration typically includes tenant provisioning, role based access controls, and identity management via Azure Active Directory to manage user accounts and authentication. Automation around document workflows and centralized content management are consistent with Collaboration category implementations.
Operational coverage likely spans central departments including IT, HR, and professional services teams within Colombia, with administration consolidated under a central tenant model. Governance focuses on centralized tenant administration, user provisioning workflows, and content classification policies to support secure collaboration and compliance. This narrative positions Siesa Microsoft 365 Collaboration as the primary collaboration platform surfaced through the company's public website.
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Siesa CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BlueCaribu | Legacy | BlueCaribu CRM | CRM | CRM | n/a | 2022 | 2022 |
In 2022, Siesa deployed BlueCaribu CRM as its CRM solution and is using BlueCaribu CRM on the company website to capture and manage customer interactions for its Professional Services business in Colombia. The deployment aligns with the company profile of roughly 950 employees and centralizes inbound web leads and contact data into a single CRM repository, positioning CRM as a primary data source for customer-facing teams.
The implementation emphasizes standard CRM functional modules, including web-to-lead capture, contact and account management, opportunity pipeline management, and case or ticket tracking. Configuration work focused on form-based capture on the public website, lead routing rules, and field-level schemas that support sales and service workflows, reflecting typical CRM automation and workflow orchestration capabilities.
Integration scope centers on the website integration for front-end lead ingestion and downstream operational flows into sales, marketing, and customer success processes. BlueCaribu CRM is presented as the operational system of record for customer interactions originating from the site, with CRM records feeding internal user interfaces and operational queues used by commercial and support teams across Siesa's Colombia operations.
Governance and rollout attention in the implementation included centralized CRM administration, role-based access controls, and process standardization for lead qualification and case handling. BlueCaribu CRM was instrumented to support cross-departmental workflow governance and iterative configuration updates driven by sales and service process owners.
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Siesa PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, Siesa implemented Twilio Sendgrid to support transactional messaging on its website. The deployment is classified under Transactional Email and is focused on centralizing system-generated communications for customer-facing web interactions. Siesa uses Twilio Sendgrid for Transactional Email to handle routine notifications tied to the companys online services and account workflows.
The implementation leverages core Transactional Email capabilities common to the category, including API-based sending, SMTP relay endpoints, template-driven message management, and suppression handling for bounces and unsubscribes. Configuration emphasized dynamic templates and personalization tokens to render context-aware messages, along with standard send rate and retry controls consistent with automated transactional workflows.
Operational coverage is scoped to website-driven notification flows and supporting backend services that trigger event-driven emails, serving customer-facing and internal notification processes across the organization. The deployment supports business functions such as customer communications, account management notifications, and automated system alerts, consolidating those message streams through Twilio Sendgrid.
Governance and rollout workstreams addressed sender authentication, deliverability monitoring, suppression list governance, and template lifecycle controls to maintain compliance with communication policies. Twilio Sendgrid was instrumented as the primary transactional mail layer on Siesas website, aligning the application, category, and business function into a centralized email delivery architecture.
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Siesa IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Siesa
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Siesa Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Siesa IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Siesa digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Siesa Technographics
Siesa is a Professional Services organization based in Colombia,
with around 950 employees and annual revenues of $79.0 million.
Siesa operates a diverse technology stack with applications such as
Microsoft 365, BlueCaribu CRM and Twilio Sendgrid,
covering areas like Collaboration, CRM and Transactional Email.
Siesa has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, BlueCaribu and Twilio.
Siesa recently adopted applications including
BlueCaribu CRM in 2022, SharpSpring Marketing Automation in 2022 and Intuit Mailchimp in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Siesa’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Siesa’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Siesa technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.