Simonds Group
1570 St Kilda Road,
Melbourne, 3004, VIC,
Australia
Melbourne, 3004, VIC,
Australia
61 3 9682 0700
Construction and Real Estate
Simonds Group Technographics
Simonds Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Simonds Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Simonds Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Simonds Group has purchased the following applications: PageUp ATS for Applicant Tracking System in 2011, Evolve AP Automation for AP Automation in 2021, Roy Morgan Audiences for Customer Data Platform in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Simonds Group is running and its propensity to invest more and deepen its relationship with PageUp , ReadyTech , Evolve Automation or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Simonds Group revenues, which have grown to $722.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Simonds Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Simonds Group Tech Stack and Enterprise Applications
Simonds Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2011 | 2011 |
In 2011, Simonds Group implemented PageUp ATS, an Applicant Tracking System, on its corporate careers site. The deployment placed PageUp ATS as the public-facing talent acquisition platform powering job listings and candidate application capture on the Simonds website. The implementation focused on centralizing requisition posting and applicant intake for the group's Australian recruitment teams.
Configuration emphasized standard Applicant Tracking System capabilities including job requisition management, candidate tracking and status workflows, screening questionnaires, and interview scheduling tied to recruiter workflows. PageUp ATS was integrated into the career site for seamless candidate application flows and configured to support hiring manager approvals and HR operations across Simonds Group's recruitment function. Governance centered on structured recruiter and hiring manager workflows, configured approval routing and role-based access controls to enforce hiring process consistency. Reporting and applicant data visibility were provisioned to support talent acquisition operations.
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Core HR | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2018 | 2018 |
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Simonds Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Evolve Automation | Legacy | Evolve AP Automation | AP Automation | ERP | n/a | 2021 | 2021 |
In 2018, Simonds Group implemented Evolve AP Automation to digitize accounts payable across its volume home building operations. Evolve AP Automation is an AP Automation solution configured to support on-site mobile workflows and high-volume invoice processing for thousands of houses and hundreds of projects.
The implementation included multichannel OCR for data capture, a full suite of financial features, flexible multi-stage customizable delegations, inline reporting, supplier timeliness and quality rating, and out-of-the-box cost control capabilities. The Evolve AP Automation solution was redesigned to replace manual data entry ergonomically while maintaining complete financial alignment with corporate accounting controls.
Deployment architecture emphasized mobile access for construction site users on any mobile device, with workflows tailored to rapid random purchases and prompt payment needs typical of large scale home building. Operational coverage focused on AP teams and construction managers across Simonds Group nationally, centralizing invoice processing and reducing the need for project managers to perform routine invoice verification.
Governance was reinforced through configurable approval chains and inline cost oversight to enforce delegations and rate supplier performance, embedding procurement control into everyday AP workflows. Outcomes documented in the case study include AP data entry headcount reducing from 12 to 9, construction manager invoice checking time falling from days per week to less than an hour per week, and reduced nationwide costs and overspend that improved the business position in supplier negotiations. Multichannel OCR materially replaced manual keying, enabling the operational efficiency gains reported by Simonds Group.
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Simonds Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Roy Morgan | Legacy | Roy Morgan Audiences | Customer Data Platform | CRM | n/a | 2024 | 2024 |
In 2024, Simonds Group implemented Roy Morgan Audiences, a Customer Data Platform, to support persona-led digital acquisition for its Simonds Homes brand in Australia. The program explicitly used Roy Morgan Helix Personas and Roy Morgan WorkSpace to define audience segments and assemble campaign audiences within marketing and CRM acquisition workflows.
Implementation emphasized persona modeling and audience activation, with Helix Personas supplying structured persona taxonomies and WorkSpace enabling campaign configuration and activation across digital acquisition channels. Roy Morgan Audiences bundles Helix Personas and related audience activation tools, which makes the use of Roy Morgan Audiences consistent with the documented Helix Personas and WorkSpace deployment. Governance centered marketing and CRM alignment around the persona taxonomy and campaign orchestration, and the Roy Morgan case study reports 2.3x higher conversion rates and approximately 40% lower cost-per-lead in Australia from the persona-led acquisition approach.
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Customer Data Platform | CRM |
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2024 | 2024 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Simonds Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2013 | 2013 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Simonds Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2025 | 2025 |
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Analytics and BI | Analytics and BI |
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2025 | 2025 |
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Simonds Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Simonds Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2018 | 2018 |
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Simonds Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Simonds Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Simonds Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2005 | 2005 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Simonds Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Executive General Manager People & Culture | Manager | HR | |
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People and Culture Administrator | Non Manager | HR | |
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Executive Chairman & Chief Executive Officer | CXO | Finance | |
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Chief Experience Officer | CXO | Finance | |
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General Manager, People & Organisational Development | Director | HR | |
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People Business Partner | Director | HR | |
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Payroll Specialist | Non Manager | HR | |
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People Business Partner | Manager | HR | |
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Apps Being Evaluated by Simonds Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Simonds Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Simonds Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Simonds Group Technographics
Simonds Group is a Construction and Real Estate organization based in Australia,
with around 1200 employees and annual revenues of $722.0 million.
Simonds Group operates a diverse technology stack with applications such as
PageUp ATS, Evolve AP Automation and Roy Morgan Audiences,
covering areas like Applicant Tracking System, AP Automation and Customer Data Platform.
Simonds Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PageUp, Evolve Automation and Roy Morgan.
Simonds Group recently adopted applications including
Roy Morgan WorkSpace in 2025, Roy Morgan Live Search in 2025 and Roy Morgan Values Segments in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Simonds Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Simonds Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Simonds Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.