Northumberland, TD15 2UZ,
United Kingdom
Simpsons Malt Technographics
Simpsons Malt Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Simpsons Malt and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 220 Simpsons Malt employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Simpsons Malt has purchased the following applications: Access PeopleXD Learning for Learning and Development in 2020, Intuit Mailchimp for Marketing Automation in 2016, Krystal Hosting Katapult for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Simpsons Malt is running and its propensity to invest more and deepen its relationship with The Access Group , Intuit , Krystal Hosting or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Simpsons Malt revenues, which have grown to $160.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Simpsons Malt intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Simpsons Malt Tech Stack and Enterprise Applications
Simpsons Malt HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Access Group | Legacy | Access PeopleXD Learning | Learning and Development | HCM | n/a | 2020 | 2020 |
In 2020, Simpsons Malt deployed Access PeopleXD Learning on its corporate website to centralize employee training, implementing the Learning and Development application to support its 220-employee consumer packaged goods operations in the United Kingdom. Access PeopleXD Learning acts as the company learning management layer, providing a web-hosted training portal embedded in the Simpsons Malt site and serving HR and operations functions with centralized learner accounts and role-based access.
The Access PeopleXD Learning deployment emphasizes standard Learning and Development capabilities, including course catalog management, content hosting and versioning, assessment and completion reporting, automated enrollment rules based on job role, and compliance tracking for mandatory training. Authentication and learner access are handled through the vendor hosted sign-in flow, while governance is positioned within HR to manage course approval workflows, role assignments, and ongoing content updates for manufacturing and operations teams.
|
Simpsons Malt CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Simpsons Malt deployed Intuit Mailchimp as its Marketing Automation platform to support website-driven customer communications across its United Kingdom operations. The implementation focused on embedding Intuit Mailchimp into the corporate website for subscription capture and external communications, with the full application name Intuit Mailchimp used in site forms and email delivery processes.
The configuration emphasized core Marketing Automation capabilities, including audience list management, email template management, campaign scheduling, and basic automation workflows for subscriber onboarding and newsletter distribution. Implementation work centered on web-embedded signup forms, centralized contact lists, segmentation for marketing outreach, and template-driven campaign orchestration consistent with Marketing Automation functional workflows.
Operational coverage was concentrated in the marketing and web operations functions, integrating site-based lead capture with Intuit Mailchimp audience records to support ongoing communications. Governance included centralized management of mailing lists and campaign approval workflows, with role-based access for marketing staff to manage templates, segments, and scheduled sends. No implementation partners are recorded, and the deployment is directly associated with the Simpsons Malt website integration.
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Simpsons Malt IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Krystal Hosting | Legacy | Krystal Hosting Katapult | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Simpsons Malt deployed Krystal Hosting Katapult to host and serve its corporate website. Simpsons Malt uses Krystal Hosting Katapult, an Application Hosting and Computing Services offering, to provide managed web hosting, site delivery and compute resources for its customer-facing site. The deployment supports the company website on simpsonsmalt.co.uk and focuses on marketing and customer engagement functions for the UK-based business.
The Krystal Hosting Katapult implementation leverages managed compute and storage for web content, integrated HTTPS certificate management, DNS hosting, automated provisioning for staging and production environments, and platform-level monitoring and backups. Operational control is concentrated with centralized hosting administration and web/content teams, with content deployment and release governance aligned to routine site updates and security patching. The configuration reflects typical Application Hosting and Computing Services workflows, emphasizing reliable site delivery and platform-level operational management rather than bespoke application development.
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IT Decision Makers and Key Stakeholders at Simpsons Malt
Apps Being Evaluated by Simpsons Malt Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||