AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Simpsons Malt Tech Stack and Enterprise Applications

Simpsons Malt HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
The Access Group Legacy Access PeopleXD Learning Learning and Development HCM n/a 2020 2020
In 2020, Simpsons Malt deployed Access PeopleXD Learning on its corporate website to centralize employee training, implementing the Learning and Development application to support its 220-employee consumer packaged goods operations in the United Kingdom. Access PeopleXD Learning acts as the company learning management layer, providing a web-hosted training portal embedded in the Simpsons Malt site and serving HR and operations functions with centralized learner accounts and role-based access. The Access PeopleXD Learning deployment emphasizes standard Learning and Development capabilities, including course catalog management, content hosting and versioning, assessment and completion reporting, automated enrollment rules based on job role, and compliance tracking for mandatory training. Authentication and learner access are handled through the vendor hosted sign-in flow, while governance is positioned within HR to manage course approval workflows, role assignments, and ongoing content updates for manufacturing and operations teams.
Simpsons Malt CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Intuit Legacy Intuit Mailchimp Marketing Automation CRM n/a 2016 2016
In 2016, Simpsons Malt deployed Intuit Mailchimp as its Marketing Automation platform to support website-driven customer communications across its United Kingdom operations. The implementation focused on embedding Intuit Mailchimp into the corporate website for subscription capture and external communications, with the full application name Intuit Mailchimp used in site forms and email delivery processes. The configuration emphasized core Marketing Automation capabilities, including audience list management, email template management, campaign scheduling, and basic automation workflows for subscriber onboarding and newsletter distribution. Implementation work centered on web-embedded signup forms, centralized contact lists, segmentation for marketing outreach, and template-driven campaign orchestration consistent with Marketing Automation functional workflows. Operational coverage was concentrated in the marketing and web operations functions, integrating site-based lead capture with Intuit Mailchimp audience records to support ongoing communications. Governance included centralized management of mailing lists and campaign approval workflows, with role-based access for marketing staff to manage templates, segments, and scheduled sends. No implementation partners are recorded, and the deployment is directly associated with the Simpsons Malt website integration.
Simpsons Malt IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Krystal Hosting Legacy Krystal Hosting Katapult Application Hosting and Computing Services IaaS n/a 2020 2020
In 2020, Simpsons Malt deployed Krystal Hosting Katapult to host and serve its corporate website. Simpsons Malt uses Krystal Hosting Katapult, an Application Hosting and Computing Services offering, to provide managed web hosting, site delivery and compute resources for its customer-facing site. The deployment supports the company website on simpsonsmalt.co.uk and focuses on marketing and customer engagement functions for the UK-based business. The Krystal Hosting Katapult implementation leverages managed compute and storage for web content, integrated HTTPS certificate management, DNS hosting, automated provisioning for staging and production environments, and platform-level monitoring and backups. Operational control is concentrated with centralized hosting administration and web/content teams, with content deployment and release governance aligned to routine site updates and security patching. The configuration reflects typical Application Hosting and Computing Services workflows, emphasizing reliable site delivery and platform-level operational management rather than bespoke application development.

IT Decision Makers and Key Stakeholders at Simpsons Malt

First Name Last Name Title Function Department Email Phone
Managing Director Director Finance
HR Director Director HR
Group Accountant Manager Finance
Director Director Finance
Compliance Manager Manager Finance
Production Manager Manager Finance
Production Manager Manager Finance
Engineer Manager Manager Finance
Accountant Manager Finance
Vice Chairman CXO Operations

Apps Being Evaluated by Simpsons Malt Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Simpsons Malt IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Simpsons Malt digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Simpsons Malt Technographics
Simpsons Malt is a Consumer Packaged Goods organization based in United Kingdom, with around 220 employees and annual revenues of $160.0 million.
Simpsons Malt operates a diverse technology stack with applications such as Access PeopleXD Learning, Intuit Mailchimp and Krystal Hosting Katapult, covering areas like Learning and Development, Marketing Automation and Application Hosting and Computing Services.
Simpsons Malt has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as The Access Group, Intuit and Krystal Hosting.
Simpsons Malt recently adopted applications including Access PeopleXD Learning in 2020, Krystal Hosting Katapult in 2020 and Intuit Mailchimp in 2016, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Simpsons Malt’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Simpsons Malt’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Simpsons Malt technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.