Singapore Airlines
Airline House 25 Airline Road,
Singapore, 819829,
Singapore
Singapore, 819829,
Singapore
65 6223 8888
Transportation
Singapore Airlines Technographics
Singapore Airlines Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Singapore Airlines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 22819 Singapore Airlines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Singapore Airlines has purchased the following applications: CAE Flightscape Crew Management (formerly Sabre AirCentre Crew Manager) for Workforce Management, Workforce Planning, Workforce Scheduling in 2016, Sabre Slot Manager for Aviation ERP in 2024, Ethereum Platform for Blockchain Platform in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Singapore Airlines is running and its propensity to invest more and deepen its relationship with CAE , SABRE , Ethereum Foundation or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Singapore Airlines revenues, which have grown to $14.85 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Singapore Airlines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Singapore Airlines Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CAE | Legacy | CAE Flightscape Crew Management (formerly Sabre AirCentre Crew Manager) | Workforce Management, Workforce Planning, Workforce Scheduling | HCM | n/a | 2016 | 2016 |
In 2016, Singapore Airlines implemented CAE Flightscape Crew Management, formerly Sabre AirCentre Crew Manager. The deployment established a real-time, single integrated web platform to centralize crew scheduling, tracking, training and disruption management across the Singapore Airlines group, covering SilkAir and Singapore Airlines Cargo, and targeted Workforce Management,Workforce Planning,Workforce Scheduling functions for crew operations.
The implementation emphasized crew-facing and operational modules, with vendor documentation identifying crew portal and disruption support as influential in the solution design. Core functional capabilities implemented or assumed in scope include centralized crew rostering and scheduling, real-time crew tracking and availability, training records and currency management, crew self-service through the crew portal, and disruption-management workflows to support irregular operations.
Operational scope spanned crew operations, operations control and crew training departments within the group and focused on Asia operational efficiency. Governance changes consolidated decision authority into the integrated platform and standardized disruption-handling workflows, and the vendor announcement cited improved decision-making and operational efficiency in Asia as an outcome of the deployment.
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | Sabre Slot Manager | Aviation ERP | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Singapore Airlines renewed its agreement with Sabre to continue using Sabre Slot Manager alongside Schedule Manager to optimise slots and schedules across its operations. Sabre Slot Manager is deployed as an Aviation ERP application to protect historic slots and improve schedule feasibility across the carrier's network planning processes.
The implementation emphasizes functional modules for slot optimization, historic slot protection and schedule feasibility analysis, operating in concert with Schedule Manager for end to end schedule configuration and validation. Configuration work focused on business rules for slot prioritization, feasibility checks and scenario-based schedule modeling consistent with Aviation ERP capabilities.
Operational scope targets network planning and schedule management teams across the Asia Pacific region, with the solution embedded into airline schedule workflows to support day to day planning and commercial scheduling decisions. The renewed agreement sustains governance arrangements for centralized slot management and aims to boost revenue and operational efficiency through improved schedule feasibility and preserved slot rights.
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ethereum Foundation | Legacy | Ethereum Platform | Blockchain Platform | Blockchain | KPMG | 2019 | 2019 |
In 2019, Singapore Airlines implemented the Ethereum Platform as the core Blockchain Platform underpinning its KrisPay loyalty digital wallet initiative that later evolved into Kris+. The Ethereum Platform deployment was structured as a private Ethereum blockchain limited to merchants and partners, and it was intended to tokenize KrisFlyer miles to enable secure transactional flows between the airline and retail partners.
The implementation emphasized a digital wallet and tokenisation capability, replacing traditional mile records with cryptographic tokens and a transaction ledger to simplify reconciliation and accelerate settlements. The platform supported wallet-to-merchant payments, token issuance tied to KrisFlyer balances, and immutable transaction records that reduced layers of external verification and enabled faster settlement workflows.
Development was led by Singapore Airlines internal teams in partnership with KPMG, and the vendor technology is attributed to the Ethereum Foundation through the use of Ethereum platform primitives. Operational integration connected the Blockchain Platform to the KrisFlyer loyalty programme, boarding pass privilege constructs, and Singapore Stopover Holidays scenarios, while the initiative was incubated via KrisLab to prototype and iterate product features with merchant partners.
Change management included companywide engagement through meetings, presentations, internal communications and staff incentives, and the project followed an MVP mindset with agile development cycles. Kris+ launched in a six month build phase, recorded about 20,000 downloads in its first three months, was cited for improved security through tokenisation, opened new customer segments beyond frequent flyers, and was recognized in the Computer Weekly Innovation Awards APAC transportation category.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
|
2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Experience | CRM |
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2025 | 2025 |
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Marketing Analytics, Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Procurement | Procurement |
|
2008 | 2008 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Operating System (OS) | PaaS |
|
2005 | 2005 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
|
2012 | 2012 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
|
2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Singapore Airlines
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Singapore Airlines Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Singapore Airlines IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Singapore Airlines digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Singapore Airlines Technographics
Singapore Airlines is a Transportation organization based in Singapore,
with around 22819 employees and annual revenues of $14.85 billion.
Singapore Airlines operates a diverse technology stack with applications such as
CAE Flightscape Crew Management (formerly Sabre AirCentre Crew Manager), Sabre Slot Manager and Ethereum Platform,
covering areas like Workforce Management, Workforce Planning, Workforce Scheduling, Aviation ERP and Blockchain Platform.
Singapore Airlines has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CAE, SABRE and Ethereum Foundation.
Singapore Airlines recently adopted applications including
Qualtrics CustomerXM in 2025, Sabre Slot Manager in 2024 and Leaseweb Cloud in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Singapore Airlines’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Singapore Airlines’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Singapore Airlines technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.