Bangkok, 10300,
Thailand
Singha Corporation Thailand Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Singha Corporation Thailand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 Singha Corporation Thailand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Singha Corporation Thailand has purchased the following applications: BUZZEBEES Loyalty for Customer Loyalty in 2020, Google Identity Platform for Identity and Access Management (IAM) in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Singha Corporation Thailand is running and its propensity to invest more and deepen its relationship with BUZZEBEES , Google , GlobalSign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Singha Corporation Thailand revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Singha Corporation Thailand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BUZZEBEES | Legacy | BUZZEBEES Loyalty | Customer Loyalty | CRM | n/a | 2020 | 2020 |
In 2020, Singha Corporation Thailand deployed BUZZEBEES Loyalty to operate the Singha Rewards program on the LINE Official Account, using the vendor to build and run the campaign infrastructure across Thailand. The deployment positioned BUZZEBEES Loyalty as the Customer Loyalty platform for Singha, with the objective of capturing offline bottle purchases and driving digital engagement.
The implementation used explicit BUZZEBEES modules documented on the vendor case page, including the Loyalty Platform, Rewards Redemption, and E commerce capability within BUZZEBEES Loyalty. These modules were configured to register consumer participation, manage reward balances and redemptions, and support commerce flows tied to promotional campaigns.
Integration was centered on the LINE Official Account as the consumer touchpoint, with BUZZEBEES operating the program to link offline purchase behavior to digital membership profiles. Operational coverage spanned Thailand and focused on marketing and consumer engagement functions, enabling campaign orchestration and membership scale.
Governance and operations were vendor operated, with BUZZEBEES building and running campaign execution and platform operations on behalf of Singha. The campaign outcome reported by the vendor included selling over one million bottles within months and scaling membership through the BUZZEBEES Loyalty program on LINE Official Account.
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Tag Management | CRM |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Identity Platform | Identity and Access Management (IAM) | CyberSecurity | n/a | 2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2023 | 2023 |
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