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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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Singha Corporation Thailand Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
BUZZEBEES Legacy BUZZEBEES Loyalty Customer Loyalty CRM n/a 2020 2020
In 2020, Singha Corporation Thailand deployed BUZZEBEES Loyalty to operate the Singha Rewards program on the LINE Official Account, using the vendor to build and run the campaign infrastructure across Thailand. The deployment positioned BUZZEBEES Loyalty as the Customer Loyalty platform for Singha, with the objective of capturing offline bottle purchases and driving digital engagement. The implementation used explicit BUZZEBEES modules documented on the vendor case page, including the Loyalty Platform, Rewards Redemption, and E commerce capability within BUZZEBEES Loyalty. These modules were configured to register consumer participation, manage reward balances and redemptions, and support commerce flows tied to promotional campaigns. Integration was centered on the LINE Official Account as the consumer touchpoint, with BUZZEBEES operating the program to link offline purchase behavior to digital membership profiles. Operational coverage spanned Thailand and focused on marketing and consumer engagement functions, enabling campaign orchestration and membership scale. Governance and operations were vendor operated, with BUZZEBEES building and running campaign execution and platform operations on behalf of Singha. The campaign outcome reported by the vendor included selling over one million bottles within months and scaling membership through the BUZZEBEES Loyalty program on LINE Official Account.
Tag Management CRM 2024 2024
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Identity Platform Identity and Access Management (IAM) CyberSecurity n/a 2020 2020
Secure Sockets Layer (SSL) CyberSecurity 2020 2020
Secure Sockets Layer (SSL) CyberSecurity 2023 2023
Secure Sockets Layer (SSL) CyberSecurity 2023 2023
IT Decision Makers and Key Stakeholders at Singha Corporation Thailand
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Singha Corporation Thailand Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Singha Corporation Thailand Technographics

Singha Corporation Thailand is a Consumer Packaged Goods organization based in Thailand, with around 3500 employees and annual revenues of $500.0 million.

Singha Corporation Thailand operates a diverse technology stack with applications such as BUZZEBEES Loyalty and Google Identity Platform, covering areas like Customer Loyalty and Identity and Access Management (IAM).

Singha Corporation Thailand has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as BUZZEBEES and Google.

Singha Corporation Thailand recently adopted applications including Google Tag Manager in 2024, DigiCert SSL in 2023 and Thawte SSL in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Singha Corporation Thailand’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Singha Corporation Thailand’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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