Lehi, 84048, UT,
United States
Sirion Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sirion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 Sirion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sirion has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2023, MindTickle Digital Sales Rooms for Collaboration in 2023, 6sense Account Engagement Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sirion is running and its propensity to invest more and deepen its relationship with Drift , Zoominfo , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sirion revenues, which have grown to $170.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sirion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Chatbots and Conversational AI | AI-Powered Application |
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2025 | 2025 |
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Chatbots and Conversational AI | AI-Powered Application |
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2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MindTickle | Legacy | MindTickle Digital Sales Rooms | Collaboration | Collaboration | n/a | 2023 | 2023 |
In 2023 Sirion deployed MindTickle Digital Sales Rooms to modernize buyer engagement and accelerate complex CLM deals. The deployment used MindTickle Digital Sales Rooms in the Collaboration category and was focused on sales and buyer engagement across the United States, achieving over 50% utilization in new opportunities within three months.
Configuration emphasized buyer facing digital sales room capabilities typical of Collaboration applications, including secure content sharing, deal specific content bundling, activity tracking and analytics, and guided engagement playbooks to coordinate seller and buyer touchpoints. The implementation captured extensive buyer self service engagement, with one critical deal logging more than 1,000 hours of buyer activity inside the digital sales room.
Operational coverage centered on Sirion sales and deal teams in the United States, with adoption and activity visibility used to inform sales motions and opportunity management. Integrations with CRM systems and contact enrichment workflows are inferred from the case description as part of operationalizing buyer signals into opportunity records, and governance emphasized rapid adoption with measured utilization targets during rollout. Sirion reported improved visibility into buyer activity as a result of the MindTickle Digital Sales Rooms deployment.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
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Account Based Marketing | CRM |
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2025 | 2025 |
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CRM | CRM |
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2023 | 2023 |
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Customer Data Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2023 | 2023 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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Application Performance Management | ITSM |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2024 | 2024 |
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