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Sisal
Location
Via Ugo Bassi, 6,
Milano, 20159,
Italy
Website
https://www.sisal.com/
Phone
39 02 8868534
Artw industry
Leisure and Hospitality
Employee
Revenue

Sisal Technographics

Sisal Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Sisal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3205 Sisal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Sisal has purchased the following applications: Optimove Customer Engagement Platform for Customer Engagement in 2020, VMware Workspace ONE UEM (ex AirWatch) for Endpoint Detection and Response (EDR), EMM / MDM / MAM in 2012 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Sisal is running and its propensity to invest more and deepen its relationship with Optimove , Microsoft , VMware by Broadcom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Sisal revenues, which have grown to $800.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sisal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Sisal Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Optimove Legacy Optimove Customer Engagement Platform Customer Engagement CRM n/a 2020 2020
In 2020, Sisal implemented Optimove Customer Engagement Platform to shift its online gaming marketing from a product-centric approach to a customer-centric model. The deployment leveraged Optimove's Strategic Services and CRM marketing capabilities within the Customer Engagement category to establish persona-driven marketing workflows in Italy. Configuration work centered on building granular customer personas and automating personalized messaging workflows through the Optimove Customer Engagement Platform. The implementation emphasized segmentation, campaign orchestration, and CRM marketing automation to support lifecycle marketing and targeted player communications. Operational coverage focused on Sisal's digital channels and CRM-driven marketing functions, impacting marketing, retention, and deposit-driving campaigns in Italy. Governance and process changes included centralized campaign orchestration in the platform, adoption of customer-centric targeting rules, and Strategic Services-led adjustments to marketing workflows to support automated personalization. The Optimove case study reports that the Optimove Customer Engagement Platform contributed to a 36% increase in average player future value and a 23% increase in total deposits in Italy, outcomes attributed to the move to persona-based segmentation and automated personalized messaging.
Digital Advertising Platform CRM 2019 2019
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
VMware by Broadcom Legacy VMware Workspace ONE UEM (ex AirWatch) Endpoint Detection and Response (EDR), EMM / MDM / MAM CyberSecurity n/a 2012 2012
IT Decision Makers and Key Stakeholders at Sisal
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Sisal Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Sisal Technographics

Sisal is a Leisure and Hospitality organization based in Italy, with around 3205 employees and annual revenues of $800.0 million.

Sisal operates a diverse technology stack with applications such as Optimove Customer Engagement Platform and VMware Workspace ONE UEM (ex AirWatch), covering areas like Customer Engagement and Endpoint Detection and Response (EDR), EMM / MDM / MAM.

Sisal has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Optimove and VMware by Broadcom.

Sisal recently adopted applications including Optimove Customer Engagement Platform in 2020, Xandr Invest (ex AppNexus DSP) in 2019 and VMware Workspace ONE UEM (ex AirWatch) in 2012, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Sisal’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Sisal’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Sisal technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.