Dubai, x,
United Arab Emirates
Sky News Arabia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sky News Arabia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 23 Sky News Arabia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sky News Arabia has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2021, Brightcove for Audio Video and Web Conferencing in 2020, Vizrt Viz Trio for Video Editing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sky News Arabia is running and its propensity to invest more and deepen its relationship with GumGum , Brightcove , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sky News Arabia revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sky News Arabia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightcove | Legacy | Brightcove | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vizrt | Legacy | Vizrt Viz Trio | Video Editing | Content Management | n/a | 2023 | 2023 |
In 2023, Sky News Arabia deployed Vizrt Viz Trio as part of a Video Editing initiative within a broader studio automation and newsroom modernization program in Abu Dhabi, focused on news production and multilingual broadcast workflows. The deployment targeted newsroom editorial teams and production control rooms to support continuous 24/7 live production operations.
Vizrt Viz Trio was configured to deliver CG graphics and template-driven on-air graphics, supporting real-time graphic playout and data-driven templates for breaking news, tickers, and multilingual captions. Configuration work emphasized automation of graphic triggers tied to rundown events and template parameterization to reduce manual graphic authoring during live broadcasts.
The Viz Trio implementation was integrated into the station's studio automation and newsroom systems to align graphic playout with control room automation and live production workflows. Operational coverage included newsroom production, studio operations, and multilingual broadcast channels serving Abu Dhabi operations.
Governance focused on standardized graphic templates, automated playout rules, and staged rollout coordination between editorial and operations to limit manual intervention. The automation rollout reduced operational errors, improved consistency and reportedly cut operational costs by more than 40 percent while enabling faster, more reliable 24/7 live production.
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Video Editing | Content Management |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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