Pasay, 1308,
Philippines
SM Supermalls Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by SM Supermalls and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7700 SM Supermalls employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SM Supermalls has purchased the following applications: Microsoft 365 for Collaboration in 2019, Google Cloud Document AI for Content Management in 2022, Hotjar for Customer Experience in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SM Supermalls is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Zoho Corp. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SM Supermalls revenues, which have grown to $1.02 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SM Supermalls intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
|
2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Document AI | Content Management | Content Management | Senti AI | 2022 | 2022 |
In 2022, SM Supermalls implemented Google Cloud Document AI as part of a Content Management initiative to automate finance and tax document handling. The deployment focused on extracting structured data from Form 2307 tax submissions and was delivered through a Google Cloud-hosted tenant portal built with Senti AI.
Google Cloud Document AI was configured for high-volume document ingestion, optical character recognition, field extraction and structured data normalization to capture withholding details and tax line items. Document AI delivered approximately 80% plus accuracy on extracted fields while the portal stored about 60GB of Form 2307 submissions.
The technical architecture combined Google Cloud Document AI services with a tenant portal front end implemented by Senti AI, supporting extraction, routing and validation workflows. Operational coverage was centered on finance and tax teams in the Philippines, with work beginning in January 2022 and a full launch in July 2022.
Governance emphasized centralized collection through the tenant portal, automated extraction pipelines and validation steps to support compliance workflows. Customer reported outcomes included a 67% reduction in processing time and portal usage rising from 70 percent to 96 percent, with Senti AI acting as the implementation partner for the Content Management deployment.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2023 | 2023 |
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PR and Media Communication | CRM |
|
2017 | 2017 |
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Tag Management | CRM |
|
2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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IT Service Management | ITSM |
|
2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Transactional Email | PaaS |
|
2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Identity and Access Management (IAM) | CyberSecurity |
|
2017 | 2017 |
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Identity and Access Management (IAM) | CyberSecurity |
|
2023 | 2023 |
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