Smaato
240 Stockton St 10th floor,
San Francisco, 94108, CA,
United States
San Francisco, 94108, CA,
United States
1 650-286-1198
Professional Services
Smaato Technographics
Smaato Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Smaato and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 240 Smaato employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smaato has purchased the following applications: Zoho SalesIQ for Chatbots and Conversational AI in 2021, Amazon QLDB for Blockchain Platform in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smaato is running and its propensity to invest more and deepen its relationship with Zoho Corp. , Amazon Web Services (AWS) , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smaato revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smaato intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Smaato Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho SalesIQ | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Smaato deployed Zoho SalesIQ on its public website as a Chatbots and Conversational AI implementation to support customer engagement and lead capture. The deployment centers on embedding the Zoho SalesIQ chat widget within web pages to enable real time visitor engagement, proactive messaging, and automated conversational flows for initial qualification.
The implementation uses standard Zoho SalesIQ functional modules including live chat operations, bot workflow orchestration, visitor tracking and session analytics, and inbound lead capture and routing, aligned to sales and customer support use cases. Governance is maintained through centralized configuration in the Zoho SalesIQ administration console with role based operator queues and conversational script management, ensuring operational control of chat routing and handoff to human agents on the website.
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon QLDB | Blockchain Platform | Blockchain | n/a | 2018 | 2018 |
In 2018, Smaato implemented Amazon QLDB to introduce an auditable ledger layer for its ad exchange, addressing transparency across the entire auction lifecycle. Smaato Amazon QLDB Blockchain Database deployment was driven by the need to record and verify over 20 billion bid requests per day and to provide a centralized point of trust for initial auctions, winning bids, and final impression delivery.
The implementation focused on deploying Amazon QLDB as a scalable, immutable, and cryptographically verifiable ledger that maintains a complete history of auction events and state changes. Functional capabilities emphasized a queryable immutable journal for provenance tracking, cryptographic proof generation for record integrity, and timestamped transaction histories to support forensic inspection of auction flows and bid lineage.
Operational scope centered on Smaato’s ad operations, marketplace trust functions, and internal audit and compliance teams, with the Amazon QLDB deployment hosted on AWS infrastructure. Governance changes included standardizing auction recording workflows to write authoritative events into the ledger and establishing audit trails that link bidding, winning bid selection, and impression delivery. Expected outcomes articulated by Smaato include improved transparency within the real-time bidding ecosystem through a complete and auditable record of all auctions enabled by Amazon QLDB.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Smaato implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The implementation centralized cloud-native collaboration services including Gmail, Google Drive, Docs and Sheets, Google Calendar, and Google Meet under Smaato's corporate domain for company-wide access.
Google Workspace (Formerly Google G-Suite) was configured through the Google Admin console to manage user accounts, groups, shared drives, and access controls, enabling real-time document collaboration and coordinated calendar scheduling. The deployment emphasized standard Collaboration capabilities such as centralized email routing, file storage and sharing, concurrent document editing, and video conferencing to support cross-functional team workflows.
Operational governance relied on platform-native administration, using role-based admin delegation, group-based access policies, retention and security settings, and audit logging to control data access and compliance. The architecture followed a cloud-first SaaS model, reducing on-premises collaboration infrastructure and consolidating identity and account provisioning within the Google Workspace administrative framework.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Smaato
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Smaato Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Smaato IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Smaato digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Smaato Technographics
Smaato is a Professional Services organization based in United States,
with around 240 employees and annual revenues of $30.0 million.
Smaato operates a diverse technology stack with applications such as
Zoho SalesIQ, Amazon QLDB and Google Workspace (Formerly Google G-Suite),
covering areas like Chatbots and Conversational AI, Blockchain Platform and Collaboration.
Smaato has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoho Corp., Amazon Web Services (AWS) and Google.
Smaato recently adopted applications including
Zoho SalesIQ in 2021, Mixpanel in 2021 and Adobe Marketo in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Smaato’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Smaato’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Smaato technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.