Smart Insights
Suite 5, Jason House,
Leeds, LS18 4JR,
United Kingdom
Leeds, LS18 4JR,
United Kingdom
44 11 3819-8820
Communications
Smart Insights Technographics
Smart Insights Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Smart Insights and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3 Smart Insights employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smart Insights has purchased the following applications: Stripe Payments for Payment Processing in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Hotjar for Customer Experience in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smart Insights is running and its propensity to invest more and deepen its relationship with Stripe , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smart Insights revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smart Insights intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Smart Insights Tech Stack and Enterprise Applications
Smart Insights ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019, Smart Insights implemented Stripe Payments as its Payment Processing solution on its United Kingdom website. The deployment used Stripe Payments to accept card and digital wallet transactions through the site checkout, establishing an online payment gateway and client-side payment instrumentation, and aligning the application to customer billing and revenue capture for a three person communications firm.
Configuration centered on standard Payment Processing modules within Stripe Payments, including hosted checkout elements, client-side tokenization, and server-side payment processing and charge orchestration. The integration was embedded directly into the website front end and backend payment flows, shifting card data handling to Stripe Payments to reduce the company’s PCI scope. Operational ownership resided with the firm’s core operations and finance activities, which managed account configuration, dispute workflows, settlement settings, and payment reconciliation through the Stripe Payments dashboard.
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Smart Insights Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011 Smart Insights implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. Smart Insights Google Workspace (Formerly Google G-Suite) Collaboration supports the companys communications, content production and client collaboration business functions for the three person UK firm, and the platform is referenced on the corporate website.
The deployment centers on core Collaboration capabilities, including Gmail for domain email, Google Drive for cloud storage, Docs and Sheets for real time co-editing, Calendar for scheduling and Google Meet for conferencing. Administrative configuration is aligned to small team operations with user provisioning, shared drive permissioning and external sharing controls managed through the Google Workspace Admin console. The implementation maps directly to internal communications, client-facing content workflows and external file sharing, and relies on built in collaboration features such as versioning, access controls and synchronous editing to support day to day operations.
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Collaboration | Collaboration |
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2022 | 2022 |
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Smart Insights CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2015 | 2015 |
In 2015, Smart Insights implemented Hotjar as a Customer Experience solution on their website. The deployment consisted of embedding the Hotjar tracking snippet across site pages to capture user behavior for website analytics and qualitative UX research. Hotjar is used to capture heatmaps, session recordings, conversion funnels, and on-page feedback, reflecting core Customer Experience capabilities and enabling investigation of visitor behavior and content engagement. Operational ownership was kept within the small Smart Insights team, where content and digital contributors accessed the Hotjar dashboard to inform editorial and engagement decisions.
Data collection and reporting were scoped to the Smart Insights website and surfaced through the Hotjar dashboard, supporting marketing and editorial business functions rather than backend system integration. Governance focused on client-side instrumentation controls, cookie consent management, and role-based access to Hotjar reporting to align with web privacy expectations. This record documents Smart Insights using Hotjar for Customer Experience to deliver website analytics and user research capability.
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Smart Insights ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Smart Insights PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Test Automation Platform | PaaS |
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2020 | 2020 |
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Smart Insights IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Smart Insights
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Smart Insights Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Smart Insights IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Smart Insights digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Smart Insights Technographics
Smart Insights is a Communications organization based in United Kingdom,
with around 3 employees and annual revenues of $1.0 million.
Smart Insights operates a diverse technology stack with applications such as
Stripe Payments, Google Workspace (Formerly Google G-Suite) and Hotjar,
covering areas like Payment Processing, Collaboration and Customer Experience.
Smart Insights has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Google and Contentsquare.
Smart Insights recently adopted applications including
Slack Connect in 2022, Cloudflare CDN in 2022 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Smart Insights’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Smart Insights’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Smart Insights technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.