Smart Communications
95 Mortimer Street,
London, W1W 7GB,
United Kingdom
London, W1W 7GB,
United Kingdom
44 34 5241-2339
Professional Services
Smart Communications Technographics
Smart Communications Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Smart Communications and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Smart Communications employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smart Communications has purchased the following applications: Kantata Mavenlink PSA for Professional Services Automation in 2021, Drift AI Chatbot for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smart Communications is running and its propensity to invest more and deepen its relationship with Kantata , Drift , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smart Communications revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smart Communications intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Smart Communications Tech Stack and Enterprise Applications
Smart Communications ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kantata | Legacy | Kantata Mavenlink PSA | Professional Services Automation | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Smart Communications implemented Kantata Mavenlink PSA to manage its professional services workflows in the Professional Services Automation category. The implementation targeted the companys global professional services organization to increase predictability while delivering engagements within scope, on time and on budget, with a specific operational focus on governance and performance from a professional services perspective.
Smart Communications initially deployed Kantata Mavenlink PSA for time management, invoicing, and budget control and then expanded configuration to include operational and financial dashboards, project and resource level KPIs, utilization tracking, portfolio lifecycle views, and 30, 60, and 90 day demand forecasting. The configuration emphasized resource management capabilities to surface bench strength, forecast staffing needs, and align utilization with project demand to enable more strategic hiring decisions.
Operational dashboards and financial reporting draw data from Kantata to provide a near real time view of project health, enabling the professional services team to identify projects that require intervention earlier in the lifecycle. The deployment extended visibility beyond the PS team, creating cross department line of sight into demand and resource availability across global sites, which informed decisions about contractor usage and internal staffing.
Governance was reframed around the new data model, with PMO and delivery leadership using Kantata metrics to drive management level discussions and consistent operating rhythms. Explicit outcomes called out by Smart Communications include reduced blind spots, greater predictability and consistency across professional services engagements, reduced use of contractors, and improved project margin as resource allocation and demand forecasting became more accurate.
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Smart Communications AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Smart Communications deployed Drift AI Chatbot on its corporate website as a customer-facing conversational layer, implementing Drift AI Chatbot within its Chatbots and Conversational AI stack to support online engagement and initial inquiry handling. The deployment focused on real-time web conversations rather than back-end process automation, positioning the application as the primary front door for inbound digital interactions.
The implementation of Drift AI Chatbot centered on conversational playbooks, intent detection and context-aware response patterns, configured to capture lead details and qualify inbound requests through scripted qualification flows. Configuration emphasized session continuity and handoff triggers to route complex interactions to human agents, while maintaining persistent contextual data across chat sessions for follow-up.
Operationally the Drift AI Chatbot was scoped to the company website and aligned to marketing, demand generation, sales engagement and customer success workflows, providing lead capture, basic product and pricing guidance, and meeting scheduling triggers for sales teams. Management of conversational content and routing rules was organized to support cross-functional handoffs, with marketing owning playbook content and sales operations owning routing and escalation logic.
Governance for the Drift AI Chatbot involved ongoing playbook iteration, conversational content review and defined ownership for escalation to live agents, enabling process changes in lead qualification and response workflows. Monitoring and analytics were used to tune intents and response sequences, supporting steady-state operations without explicit claims on outcomes or ROI.
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Smart Communications Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 Smart Communications implemented Microsoft 365 to provide enterprise Collaboration across the organization. The UK professional services firm with approximately 450 employees uses Microsoft 365 on their website and as the primary cloud collaboration platform for its knowledge workforce.
The Microsoft 365 deployment centers on core Collaboration capabilities, including email and calendaring, document collaboration and versioning, team chat and meeting functionality, and cloud file storage and synchronization. Configuration and administrative tasks are focused on tenant administration, user provisioning, role based access controls and information governance to manage content lifecycle and external facing assets.
Operational coverage spans corporate collaboration across internal teams and the company website, with governance practices oriented around administrative controls, user lifecycle management and content classification. Microsoft 365 is described in this implementation narrative as the Collaboration application supporting internal communication and externally visible content on Smart Communications' site.
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Collaboration | Collaboration |
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2022 | 2022 |
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Smart Communications Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2022 | 2022 |
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Smart Communications CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Smart Communications ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Smart Communications TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Smart Communications IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Smart Communications
| First Name | Last Name | Title | Function | Department | Phone | |
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Project Manager | Manager | Operations | |
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Corporate Project Manager | Manager | Operations | |
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Group Finance Director | Director | Finance | |
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CTO | CXO | IT | |
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Apps Being Evaluated by Smart Communications Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Smart Communications IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Smart Communications digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Smart Communications Technographics
Smart Communications is a Professional Services organization based in United Kingdom,
with around 450 employees and annual revenues of $180.0 million.
Smart Communications operates a diverse technology stack with applications such as
Kantata Mavenlink PSA, Drift AI Chatbot and Microsoft 365,
covering areas like Professional Services Automation, Chatbots and Conversational AI and Collaboration.
Smart Communications has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Kantata, Drift and Microsoft.
Smart Communications recently adopted applications including
Slack Connect in 2022, OneSpan Sign API in 2022 and 6sense Account Engagement Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Smart Communications’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Smart Communications’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Smart Communications technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.