AI Buyer Insights:

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

Smarter

86-90 Paul Street,
London, EC2A 4NE,
United Kingdom

https://www.smarter.am/

44 20 7096-3210

Consumer Packaged Goods

Smarter Technographics

Smarter Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Smarter and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Smarter employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Smarter has purchased the following applications: Apple Pay for Payment Processing in 2020, LiveChat for Chatbots and Conversational AI in 2014, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Smarter is running and its propensity to invest more and deepen its relationship with Apple , Google , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Smarter revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smarter intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Smarter Data, Technology Stack, and Enterprise Applications

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Apple	Legacy	Apple Pay	Payment Processing	ERP Financial Management	n/a	2020	2020
			Payment Processing	ERP Financial Management		2020	2020
			Payment Processing	ERP Financial Management		2022	2022
			Payment Processing	ERP Financial Management		2021	2021
			Payment Processing	ERP Financial Management		2023	2023
			Payment Processing	ERP Financial Management		2024	2024

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
LiveChat, Inc.	Legacy	LiveChat	Chatbots and Conversational AI	AI-Powered Application	n/a	2014	2014
			Chatbots and Conversational AI	AI-Powered Application		2017	2017

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Cisco Systems	Legacy	Cisco Webex Meetings	Audio Video and Web Conferencing	Collaboration	n/a	2020	2020
			Collaboration	Collaboration		2015	2015

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Web Content Management	Content Management		2020	2020

eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			eCommerce	eCommerce		2018	2018
			eCommerce	eCommerce		2024	2024

SCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Order Management	SCM		2023	2023

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Customer Experience	CRM		2020	2020
			Customer Support	CRM		2016	2016
			Digital Advertising Platform	CRM		2024	2024
			Digital Advertising Platform	CRM		2023	2023
			Marketing Analytics	CRM		2018	2018
			Marketing Analytics	CRM		2019	2019
			Marketing Analytics	CRM		2021	2021
			Marketing Automation	CRM		2020	2020
			Marketing Automation	CRM		2023	2023
			Marketing Automation	CRM		2024	2024
			Tag Management	CRM		2018	2018

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Performance Management	ITSM		2020	2020

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Governance, Risk and Compliance	TRM		2023	2023

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Transactional Email	PaaS		2015	2015

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Hosting and Computing Services	IaaS		2014	2014
			Application Hosting and Computing Services	IaaS		2014	2014
			Application Hosting and Computing Services	IaaS		2017	2017
			Application Hosting and Computing Services	IaaS		2019	2019
			Application Hosting and Computing Services	IaaS		2024	2024
			Cloud Storage	IaaS		2016	2016
			Content Delivery Network	IaaS		2025	2025
			Content Delivery Network	IaaS		2018	2018
			Content Delivery Network	IaaS		2021	2021
			Content Delivery Network	IaaS		2022	2022

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Identity and Access Management (IAM)	CyberSecurity		2023	2023
			Web Application Firewalls (WAF), Phishing Protection	CyberSecurity		2025	2025

IT Decision Makers and Key Stakeholders at Smarter

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Smarter Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Smarter Technographics

Smarter is a Consumer Packaged Goods organization based in United Kingdom, with around 10 employees and annual revenues of $1.0 million.

Smarter operates a diverse technology stack with applications such as Apple Pay, LiveChat and Cisco Webex Meetings, covering areas like Payment Processing, Chatbots and Conversational AI and Audio Video and Web Conferencing.

Smarter has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Apple, LiveChat, Inc. and Cisco Systems.

Smarter recently adopted applications including Cloudflare CDN in 2025, Cloudflare Bot Management in 2025 and iDEAL in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Smarter’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Smarter’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Smarter technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.