Bangkok, 10110,
Thailand
Smeg Thailand Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Smeg Thailand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 Smeg Thailand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smeg Thailand has purchased the following applications: POSvision POS Admin System for Point Of Sale in 2018, Line.me for Chatbots and Conversational AI in 2021, WordPress for Web Content Management in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smeg Thailand is running and its propensity to invest more and deepen its relationship with Inter Vision Business Group , LY Corporation , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smeg Thailand revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smeg Thailand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Inter Vision Business Group | Legacy | POSvision POS Admin System | Point Of Sale | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018 Smeg Thailand implemented the POSvision POS Admin System, a Point Of Sale application, as part of a retail and e-commerce initiative supported by Inter Vision Business Group. Inter Vision's public testimonial featuring the Smeg logo indicates the engagement focused on strengthening regional online sales and marketing for Smeg Thailand.
The implementation centered on POS administration capabilities common to Point Of Sale systems, including centralized store configuration, pricing and promotion controls, inventory visibility, consolidated sales reporting, and role based access for store and head office users. POSvision POS Admin System was used to centralize back office retail controls and standardize point of sale configurations across physical stores and digital channels.
Operational coverage targeted Smeg Thailand retail operations and e-commerce workflows, aligning store level POS administration with the digital retail and website support provided by Inter Vision Business Group. The engagement implies integration touchpoints between POS administration, online retail channels, and marketing processes to synchronize product, pricing and promotional data across channels.
Governance and rollout emphasized retail operations and marketing process owners within Thailand, with configuration and access governance to support store staff and centralized commercial teams. Coordination between store operations, e-commerce managers and marketing was central to aligning promotional and pricing policies across channels.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LY Corporation | Legacy | Line.me | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2012 | 2012 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2022 | 2022 |
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