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● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

Smeg UK
Location
The Magna Building,
Abingdon, OX14 1DZ,
United Kingdom
Website
https://www.smeguk.com/
Phone
44 84 4573-1325
Artw industry
Distribution
Employee
Revenue

Smeg UK Technographics

Smeg UK Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Smeg UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 112 Smeg UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Smeg UK has purchased the following applications: Oracle OCI Generative AI for Generative AI Platforms in 2025, Oracle Digital Assistant for Chatbots and Conversational AI in 2025, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Smeg UK is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Smeg UK revenues, which have grown to $96.4 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smeg UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Smeg UK Data, Technology Stack, and Enterprise Applications
AI Development
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle OCI Generative AI Generative AI Platforms AI Development n/a 2025 2025
In 2025 SMEG UK implemented Oracle OCI Generative AI to upgrade customer support capabilities within its Oracle CX suite and Oracle Digital Assistant, positioning the deployment within the Generative AI Platforms category. The project aimed to extend existing chatbot conversational workflows to increase self-service resolution and reduce live agent load for UK-based customers. SMEG UK extended the Oracle Digital Assistant by embedding Oracle OCI Generative AI and leveraging Cohere R+ for enhanced natural language generation and understanding. The implementation included configuration of conversational flows, knowledge retrieval pipelines, and user-friendly interface enhancements delivered by Oracle partner Boxfusion. The deployment integrated Oracle OCI Generative AI with Oracle Digital Assistant and Oracle CX, and used an OpenSearch Database as the consolidated knowledge repository for product manuals and documentation. Operational coverage focused on customer service functions, routing common product support and warranty queries through the augmented chatbot to improve first contact resolution and deflection from email, phone, and live chat channels. Governance and workflow changes centered on knowledge curation and conversation orchestration, with SMEG UK adjusting escalation rules so human agents handle more complex cases while the chatbot addresses routine inquiries. Configuration work included mapping documentation to retrievable knowledge artifacts in OpenSearch and updating Oracle Digital Assistant intents and dialog flows to surface generative responses responsibly. SMEG UK expects that Oracle OCI Generative AI will meaningfully lower the volume of customer service inquiries, freeing agents to resolve higher complexity issues, and deliver quicker, more accurate answers from its product documentation. The implementation emphasizes the companys use of Oracle OCI Generative AI within the Generative AI Platforms category to strengthen self-service support and improve customer experience.
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle Digital Assistant Chatbots and Conversational AI AI-Powered Application n/a 2025 2025
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2017 2017
Customer Experience CRM 2025 2025
Marketing Analytics CRM 2017 2017
Marketing Automation CRM 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2007 2007
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2022 2022
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2019 2019
IT Decision Makers and Key Stakeholders at Smeg UK
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Smeg UK Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Smeg UK Technographics

Smeg UK is a Distribution organization based in United Kingdom, with around 112 employees and annual revenues of $96.4 million.

Smeg UK operates a diverse technology stack with applications such as Oracle OCI Generative AI, Oracle Digital Assistant and Microsoft 365, covering areas like Generative AI Platforms, Chatbots and Conversational AI and Collaboration.

Smeg UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle and Microsoft.

Smeg UK recently adopted applications including Oracle OCI Generative AI in 2025, Oracle Digital Assistant in 2025 and Oracle CX Cloud in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Smeg UK’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Smeg UK’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Smeg UK technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.