San Francisco, 94133-1966, CA,
United States
Smile Technographics
Smile Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Smile and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2 Smile employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Smile has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2021, Wufoo Forms for Customer Experience in 2022, Twilio Sendgrid for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smile is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smile revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smile intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Smile Tech Stack and Enterprise Applications
Smile Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Smile implemented Zoom for Audio Video and Web Conferencing to enable client meetings, product demonstrations, and remote collaboration via its website. Smile deployed Zoom as a cloud-hosted conferencing and web client embedded on the corporate site, providing browser-accessible audio and video sessions for external clients and internal staff.
Operational coverage is focused on the small professional services team and their client interactions, with staff using Zoom for live demos, onboarding conversations, and ad hoc consultations. Configuration emphasizes web-embedded meeting access, browser-based screen sharing and recording, and lightweight scheduling and access workflows aligned to Audio Video and Web Conferencing functional patterns, while governance is maintained at a company level for session access and client invitations.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Online Meeting Scheduling | Collaboration |
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2022 | 2022 |
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Smile CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wufoo | Legacy | Wufoo Forms | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Smile implemented Wufoo Forms on its website. Wufoo Forms is deployed as the company's Customer Experience application to handle web contact, intake, and simple lead capture workflows. The configuration uses the Wufoo hosted form endpoints embedded in Smile's site, delivering client side rendering and SaaS managed submission storage. This lightweight deployment matches the operational scale of a two person professional services firm.
Configuration includes modular form templates, custom fields, validation rules, conditional logic, and email notification routing to ensure submissions are routed to the appropriate owner. Submitted data is retained in the Wufoo Forms backend for administrative review and can be exported for downstream processing or reporting, supporting sales and support business functions. Governance is centralized to a single administrator who manages form updates, access, and submission handling, keeping workflows simple and audit paths concise. The implementation emphasizes minimal infrastructure footprint while providing standard Customer Experience form capabilities for site based intake.
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2022 | 2022 |
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Smile PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, Smile deployed Twilio Sendgrid to handle website-originated Transactional Email. The implementation centers on using Twilio Sendgrid as the primary delivery and template management platform for transactional messages triggered by the company website, with deployment scoped to web-driven customer communications.
The configuration leverages category-standard transactional email capabilities, integrating the website with Twilio Sendgrid through typical delivery methods such as SMTP relay or Web API endpoints, and instrumenting event webhook processing for delivery and bounce notifications. Operational responsibility is concentrated within the small internal team, covering template maintenance, deliverability settings, and automated notification workflows, while governance remains lightweight and focused on email templates and sending policies.
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Transactional Email | PaaS |
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2016 | 2016 |
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Smile IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Smile
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Smile Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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