Rural Hall, 27045, NC,
United States
Smithrock Roofing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Smithrock Roofing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 210 Smithrock Roofing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smithrock Roofing has purchased the following applications: Roofr CRM for CRM in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smithrock Roofing is running and its propensity to invest more and deepen its relationship with Roofr or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smithrock Roofing revenues, which have grown to $53.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smithrock Roofing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Roofr | Legacy | Roofr CRM | CRM | CRM | n/a | 2024 | 2024 |
In 2024 Smithrock Roofing deployed Roofr CRM to consolidate measurement reports, proposals, invoicing, and job tracking across crews in the North Carolina Triad, centralizing field and office workflows into a single CRM. The deployment targeted core business functions for residential and commercial roofing operations, including sales proposal generation, measurement capture, job scheduling, and billing workflows.
Roofr CRM was configured to manage measurement reports and proposal templates, to support rapid proposal generation and to coordinate invoicing tied to job tracking records. The implementation emphasized automation in proposal assembly and measurement-to-proposal handoffs, and Roofr CRM is used to send proposals in under two minutes as reported by the case study.
Operational coverage includes field crews across the North Carolina Triad and the companys back office teams responsible for estimating and invoicing, aligning roof measurement capture with job progress tracking. The solution serves as the primary CRM for customer-facing quoting and internal job management, consolidating previously disconnected data sources into a unified operational view.
Governance focused on standardized proposal and invoicing workflows within Roofr CRM, with rollout staged to crew and office users to ensure consistent usage across estimating, sales, and operations. The company reports time savings of about 12 hours per week after implementation, and Roofr CRM now underpins proposal, measurement, and invoicing processes for Smithrock Roofing in the specified region.
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