Smucker's
1 Strawberry Ln,
Orrville, 44667, OH,
United States
Orrville, 44667, OH,
United States
1 330-682-3000
Consumer Packaged Goods
Smucker's Technographics
Smucker's Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Smucker's and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7370 Smucker's employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smucker's has purchased the following applications: IBM Maximo for Enterprise Asset Management in 2020, Bazaarvoice for Personalization and Product Recommendations in 2013, Salesforce Service Cloud for Customer Support in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smucker's is running and its propensity to invest more and deepen its relationship with IBM , Bazaarvoice , Pimcore Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smucker's revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smucker's intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Smucker's Tech Stack and Enterprise Applications
Smucker's ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Maximo | Enterprise Asset Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020 Smucker's implemented IBM Maximo as its Enterprise Asset Management platform. The IBM Maximo instance is accessible via Smucker's web portal at https://auth.smucker.suite.maximo.com/login/#/form, indicating a web-hosted deployment pattern and authenticated browser access for operational users.
The implementation emphasizes core Enterprise Asset Management capabilities, including an asset registry, work order management, preventive maintenance scheduling, and inventory control, reflecting standard IBM Maximo functionality. IBM Maximo was configured to support maintenance, reliability, and facilities workflows with role-based access controls and web-based work execution. The application name IBM Maximo is surfaced in Smucker's operational tooling to centralize asset lifecycle management.
Operational coverage centers on maintenance and facilities business functions, where Smucker's IBM Maximo Enterprise Asset Management is used for planning, execution, and recordkeeping of physical assets. Governance is enforced through authenticated web access and role segregation to align maintenance processes with operational owners. The presence of IBM Maximo on Smucker's website confirms a browser-accessible Enterprise Asset Management deployment used by internal operational teams.
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Smucker's eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bazaarvoice | Legacy | Bazaarvoice | Personalization and Product Recommendations | eCommerce | n/a | 2013 | 2013 |
In 2013, Smucker's implemented Bazaarvoice on its website to enable customer reviews and targeted on-site recommendations. The deployment uses Bazaarvoice for Personalization and Product Recommendations to surface user generated content on product detail pages and site merchandising modules, supporting ecommerce and marketing functions.
The Bazaarvoice deployment is delivered as hosted cloud served on-site components, primarily client side widgets that inject ratings, reviews, and recommendation modules into product pages and category browse experiences. Functional capabilities implemented include ratings and reviews, questions and answers, curated user generated content, and algorithmic product recommendations aligned to merchandising rules and personalization profiles.
Operational scope centers on the web channel and ecommerce organization, with governance around content moderation, review syndication across SKUs, and editorial rules to ensure compliant consumer messaging. Implementation introduced moderation workflows and content lifecycle processes that altered digital marketing and merchandising operations, centralizing control for user generated content presentation.
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Product Information Management | eCommerce |
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2018 | 2018 |
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Smucker's CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Oracle Siebel | Salesforce Service Cloud | Customer Support | CRM | Direct from vendor | 2015 | 2015 |
In 2015 Smucker's implemented Salesforce Service Cloud as its cloud Customer Support platform, replacing Oracle Siebel. The deployment was delivered directly by the vendor and focused on centralizing case intake and standardizing service workflows.
Salesforce Service Cloud was configured to enable core Customer Support capabilities including case management, a unified service console for agents, knowledge management, omni channel routing and SLA tracking, aligning with typical Service Cloud functional modules. Customer and case records were migrated from Oracle Siebel into Salesforce Service Cloud to consolidate the support record and establish a single view of interactions.
Integrations concentrated on consolidating enterprise contact channels into the Service Cloud intake pipeline, including web contact forms and email flows, and on synchronizing historical CRM records to preserve service context. Operational coverage targeted Smucker's customer care and support teams who adopted service console workflows for ticket triage, escalation and resolution routing.
Governance was vendor led with configuration controls, role based access for support agents and administrators, and process standardization to align case lifecycle management under Salesforce Service Cloud. The implementation emphasized centralized case governance, knowledge governance for article publishing, and standardized reporting to support ongoing service operations.
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Social Media Management | CRM |
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2025 | 2025 |
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Smucker's PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2014 | 2014 |
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Smucker's IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Smucker's
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Apps Being Evaluated by Smucker's Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Smucker's IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Smucker's digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Smucker's Technographics
Smucker's is a Consumer Packaged Goods organization based in United States,
with around 7370 employees and annual revenues of $2.00 billion.
Smucker's operates a diverse technology stack with applications such as
IBM Maximo, Bazaarvoice and Salesforce Service Cloud,
covering areas like Enterprise Asset Management, Personalization and Product Recommendations and Customer Support.
Smucker's has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IBM, Bazaarvoice and Salesforce.
Smucker's recently adopted applications including
Sprout Social Platform in 2025, Oracle BlueKai in 2021 and Revive Adserver (ex OpenX/Openads) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Smucker's’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Smucker's’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Smucker's technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.