Snapdeal
CAPITAL CYBERSPACE, Sector 59, Gurugram,
Haryana, 122102,
India
Haryana, 122102,
India
n/a
Retail
Snapdeal Technographics
Snapdeal Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Snapdeal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4553 Snapdeal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Snapdeal has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Iksula for eCommerce in 2022, Blueshift CDP for Customer Data Platform in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Snapdeal is running and its propensity to invest more and deepen its relationship with Google , Iksula , Informatica or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Snapdeal revenues, which have grown to $840.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Snapdeal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Snapdeal Tech Stack and Enterprise Applications
Snapdeal Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Snapdeal implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. Google Workspace (Formerly Google G-Suite) is present in Snapdeal's environment to support email, document collaboration, calendaring, and real‑time meetings across the company, positioning Snapdeal Google Workspace (Formerly Google G-Suite) Collaboration to serve core corporate communication and productivity functions.
The deployment follows a cloud SaaS model with centralized tenant administration and domain management through the Google Workspace admin console, and it leverages standard Collaboration functional modules such as Gmail, Google Drive, Google Docs, Google Sheets, Google Slides, Google Calendar, and Google Meet to provide collaborative authoring, file storage, scheduling, and synchronous conferencing. Operational coverage is enterprise wide, aligned to corporate teams including product, marketing, customer support, and corporate services, with governance implemented through centralized user provisioning, group policy controls, and administrative configuration to manage access and data retention.
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Snapdeal eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Iksula | Legacy | Iksula | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Snapdeal implemented Iksula under an eCommerce engagement to strengthen marketplace technology and operations in the Indian market. The implementation emphasized operational support for marketplace workflows and seller lifecycle management delivered by Iksula.
Iksula was provisioned to support seller-management and marketplace integrations, with configuration of seller onboarding workflows, catalog management, order orchestration, inventory event handling, and returns and settlement processing as category-aligned capabilities. The Iksula application was used to expose integration endpoints for marketplace partners and synchronize seller inventories and order events across the ecosystem. This aligned the Iksula platform to core eCommerce business functions including seller operations, order management, and fulfillment coordination.
Operational scope centered on Snapdeal marketplace operations in India, impacting seller operations, marketplace operations, and customer service teams. Governance and rollout focused on operational handoff and ongoing technology and operations support from Iksula to Snapdeal teams, with Iksula responsible for platform configuration and marketplace operations support. The engagement is framed as a technology and operations implementation of Iksula for Snapdeal in the eCommerce category.
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Product Information Management | eCommerce |
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2017 | 2017 |
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Snapdeal CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blueshift Labs | Legacy | Blueshift CDP | Customer Data Platform | CRM | n/a | 2016 | 2016 |
In 2016, Snapdeal implemented Blueshift CDP on its website. The Blueshift CDP Customer Data Platform was instrumented to capture first party web behavioral signals and centralize customer profiles to support marketing and e-commerce personalization efforts.
Configuration emphasized core Customer Data Platform capabilities, including data ingestion, identity resolution, profile unification, audience segmentation, campaign orchestration, and on‑site personalization, aligned with standard CDP functional workflows. Operational scope was web-centric, covering Snapdeal's e-commerce site and supporting marketing and customer engagement functions, while governance workstreams focused on profile hygiene, consent capture, and campaign governance to operationalize audiences for marketing execution.
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Snapdeal ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Snapdeal IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Database Management | IaaS |
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2017 | 2017 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Snapdeal
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Snapdeal Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Snapdeal IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Snapdeal digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Snapdeal Technographics
Snapdeal is a Retail organization based in India,
with around 4553 employees and annual revenues of $840.0 million.
Snapdeal operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Iksula and Blueshift CDP,
covering areas like Collaboration, eCommerce and Customer Data Platform.
Snapdeal has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Iksula and Blueshift Labs.
Snapdeal recently adopted applications including
Vercara UltraDNS in 2024, Iksula in 2022 and PubMatic in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Snapdeal’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Snapdeal’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Snapdeal technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.