Haryana, 122102,
India
Snapdeal Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Snapdeal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4553 Snapdeal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Snapdeal has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Iksula for eCommerce in 2022, Blueshift CDP for Customer Data Platform in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Snapdeal is running and its propensity to invest more and deepen its relationship with Google , Iksula , Informatica or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Snapdeal revenues, which have grown to $840.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Snapdeal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Iksula | Legacy | Iksula | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Snapdeal implemented Iksula under an eCommerce engagement to strengthen marketplace technology and operations in the Indian market. The implementation emphasized operational support for marketplace workflows and seller lifecycle management delivered by Iksula.
Iksula was provisioned to support seller-management and marketplace integrations, with configuration of seller onboarding workflows, catalog management, order orchestration, inventory event handling, and returns and settlement processing as category-aligned capabilities. The Iksula application was used to expose integration endpoints for marketplace partners and synchronize seller inventories and order events across the ecosystem. This aligned the Iksula platform to core eCommerce business functions including seller operations, order management, and fulfillment coordination.
Operational scope centered on Snapdeal marketplace operations in India, impacting seller operations, marketplace operations, and customer service teams. Governance and rollout focused on operational handoff and ongoing technology and operations support from Iksula to Snapdeal teams, with Iksula responsible for platform configuration and marketplace operations support. The engagement is framed as a technology and operations implementation of Iksula for Snapdeal in the eCommerce category.
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Product Information Management | eCommerce |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blueshift Labs | Legacy | Blueshift CDP | Customer Data Platform | CRM | n/a | 2016 | 2016 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Database Management | IaaS |
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2017 | 2017 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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