North Bethesda, 20852, MD,
United States
Sodexo United States Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sodexo United States and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120000 Sodexo United States employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sodexo United States has purchased the following applications: Jacquard (formerly Phrasee Insights) for Marketing Analytics in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sodexo United States is running and its propensity to invest more and deepen its relationship with Jacquard or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sodexo United States revenues, which have grown to $7.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sodexo United States intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Jacquard | Legacy | Jacquard (formerly Phrasee Insights) | Marketing Analytics | CRM | n/a | 2024 | 2024 | In 2024, Sodexo United States implemented Jacquard (formerly Phrasee Insights) to support demand generation and marketing content creation within its Healthcare division. The US based deployment focused on enabling a small marketing team to produce brand safe, persona targeted messaging at scale for demand generation campaigns. Jacquard (formerly Phrasee Insights) was deployed as a Marketing Analytics platform to provide automated messaging generation, persona based content variation, and content quality scoring aligned to brand guidelines. Configuration emphasized templated copy frameworks, A B test orchestration, and reusable persona profiles to accelerate creative production while maintaining message consistency. The implementation routed Marketing Analytics outputs into existing campaign workflows and email sends, enabling generated copy and variant exports into Sodexo Healthcare campaign orchestration processes. Operational coverage remained concentrated on US marketing and demand generation functions, with campaign managers and content specialists using the platform for day to day content production. Governance controls were established to enforce brand safety and persona targeting rules, with approval gates embedded in copy generation and campaign handoff workflows. Rollout was executed as a centralized US marketing deployment for the Healthcare unit, which rebalanced team activities toward strategic planning and campaign design. The deployment produced higher productivity and improved campaign engagement, notably higher click to open rates, while freeing the marketing team to focus on strategic initiatives. Jacquard provides Sodexo United States with Marketing Analytics driven content generation and persona targeting to support demand generation and campaign operations. |
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