St. Louis, 63132, MO,
United States
Soft Surroundings Technographics
Soft Surroundings Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Soft Surroundings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Soft Surroundings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Soft Surroundings has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, AbleCommerce for eCommerce in 2020, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Soft Surroundings is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Soft Surroundings revenues, which have grown to $350.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Soft Surroundings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Soft Surroundings Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Soft Surroundings deployed Cisco Webex Meetings. Soft Surroundings embedded Cisco Webex Meetings on its public website to surface browser-based meeting join flows and hosted conferencing capabilities, applying the solution for Audio Video and Web Conferencing tied to web-initiated interactions.
The implementation leveraged core Cisco Webex Meetings functionality including video conferencing, screen sharing, meeting moderation, and scheduling workflows, configured for browser-based WebRTC sessions and embedded meeting links. Governance centered on access controls, meeting moderation procedures, and centralized configuration of meeting templates and join flows exposed on the site.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AbleCommerce | Legacy | AbleCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Soft Surroundings deployed AbleCommerce as its eCommerce platform for its public website. Soft Surroundings, a United States retail brand with about 1,200 employees and reported revenue near 350000000, uses AbleCommerce to operate its online storefront. AbleCommerce is the primary commerce engine supporting product catalog, shopping cart, checkout, customer account management, and transactional workflows.
The implementation centers on standard eCommerce functional modules such as catalog management, merchandising and promotions, shopping cart and checkout processes, order management, and content managed storefront pages, aligning commerce operations with merchandising, marketing, customer service, and fulfillment teams. Governance and workflow responsibility is positioned within the retailer’s digital commerce and merchandising organizations to maintain catalog and promotion controls while AbleCommerce handles storefront rendering and transaction processing. Operational coverage is focused on the website channel and its associated commerce workflows.
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Personalization and Product Recommendations | eCommerce |
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2011 | 2011 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2013 | 2013 |
In 2013, Soft Surroundings deployed Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform on its consumer-facing website. The implementation places Xandr Invest at the center of programmatic media buying for the retailer, connecting site ad inventory to real-time bidding and centralized campaign controls.
Xandr Invest (ex AppNexus DSP) was configured to support core DSP capabilities, including real-time bidding, audience targeting, campaign setup and trafficking, and campaign-level reporting and attribution. The deployment leverages the platform's campaign management and reporting modules to instrument online display and programmatic media campaigns, aligning bid logic and audience segments with e-commerce promotional activity.
The solution is integrated directly into the Soft Surroundings website through standard ad tag deployment, enabling direct supply access and bid requests from the DSP to open auction inventory. Operational ownership is aligned to the marketing and e-commerce teams, which use the Digital Advertising Platform for media planning, execution, and analytics, with campaign governance and configuration centralized within digital advertising operations.
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Soft Surroundings
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Apps Being Evaluated by Soft Surroundings Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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