Chesterfield, 63005-0001, MO,
United States
Sogotrade Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sogotrade and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 38 Sogotrade employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sogotrade has purchased the following applications: Microsoft 365 for Collaboration in 2021, Google Tag Manager for Tag Management in 2019, ETNA Trader for Trading Platform in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sogotrade is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sogotrade revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sogotrade intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2019 | 2019 |
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Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ETNA Software | Legacy | ETNA Trader | Trading Platform | Investment Management | n/a | 2013 | 2013 |
In 2013, SogoTrade implemented ETNA Trader, a Trading Platform, to support its online stock and options brokerage services in the United States. Vendor materials and press coverage list SogoTrade among firms for which ETNA developed trading technology, establishing ETNA Trader as the customer facing exchange access and execution layer used under the SogoTrade brand.
The implementation centered on ETNA Trader’s trading terminal and order management system back office capabilities, providing web and mobile trading functionality and white label presentation for customer accounts. Configuration work focused on order capture, market data distribution, execution workflow, and back office trade processing modules consistent with Trading Platform functionality.
The deployment was delivered as a vendor hosted platform as a service, which centralized the trading stack and vendor operational responsibilities while exposing branded front end channels for retail customers across the United States. Operational scope covered front office trading, OMS driven order routing and capture, and back office post trade processing and account management functions commonly associated with online brokerages.
Governance and operational control aligned to a vendor managed model where ETNA operated core platform services and SogoTrade retained brand control and customer facing flows. The relationship provided scalable web and mobile trading functionality under SogoTrade’s brand as noted in ETNA materials.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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