Sohonet Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sohonet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 61 Sohonet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sohonet has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2021, Kapta for Customer Engagement, Customer Data Platform in 2020, Twilio Sendgrid for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sohonet is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sohonet revenues, which have grown to $12.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sohonet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kapta | Legacy | Kapta | Customer Engagement, Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, Sohonet implemented Kapta to structure and optimise account planning for large key accounts across its global media and production services business. The rollout positioned Kapta as a Customer Engagement,Customer Data Platform to centralize account intelligence and formalize strategic relationship management across the organization.
Deployment focused on Kapta modules aligned to account planning and Voice of Customer capabilities, with configuration to capture strategic account plans, stakeholder maps, and customer feedback workflows. Kapta was used to formalize planning artifacts and recurring engagement cadences, enabling standardized account review templates and relationship health tracking that are common in Customer Engagement,Customer Data Platform implementations.
Operational coverage included Sohonet’s global account management and customer success teams, concentrating on large strategic customers in media and production services. The implementation emphasized cross-functional adoption for sales and service executives, with data and plan access scoped to account teams and regional stakeholders to support coordinated relationship management.
Governance changes instituted during the Kapta program included defined account ownership, scheduled executive review cadences, and standardized account planning processes to align resources and escalation paths. Kapta reports the work helped nearly triple revenue from key account relationship management, reflecting a measurable outcome attributed to the account planning and Voice of Customer capabilities implemented.
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics, Lead Generation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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