Sohonet
Sohonet Technographics
Sohonet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sohonet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 61 Sohonet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sohonet has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2021, Kapta for Customer Engagement, Customer Data Platform in 2020, Twilio Sendgrid for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sohonet is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sohonet revenues, which have grown to $12.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sohonet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sohonet Tech Stack and Enterprise Applications
Sohonet Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Sohonet implemented Zoom as its Audio Video and Web Conferencing solution, placing Zoom onto its public website to provide direct client-facing conferencing access and to standardize remote collaboration across the organization. The deployment is visible on Sohonet's website and serves both external client engagement and internal media production coordination.
The implementation focuses on core Audio Video and Web Conferencing capabilities such as scheduled and ad hoc meetings, screen sharing, and session recording, applied to corporate communications and client collaboration workflows. Configuration emphasizes web-hosted meeting entry points and embedded meeting access from the site, with centralized account provisioning and administrative controls to govern meeting access and participant roles for company-wide collaboration.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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Sohonet CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kapta | Legacy | Kapta | Customer Engagement, Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, Sohonet implemented Kapta to structure and optimise account planning for large key accounts across its global media and production services business. The rollout positioned Kapta as a Customer Engagement,Customer Data Platform to centralize account intelligence and formalize strategic relationship management across the organization.
Deployment focused on Kapta modules aligned to account planning and Voice of Customer capabilities, with configuration to capture strategic account plans, stakeholder maps, and customer feedback workflows. Kapta was used to formalize planning artifacts and recurring engagement cadences, enabling standardized account review templates and relationship health tracking that are common in Customer Engagement,Customer Data Platform implementations.
Operational coverage included Sohonet’s global account management and customer success teams, concentrating on large strategic customers in media and production services. The implementation emphasized cross-functional adoption for sales and service executives, with data and plan access scoped to account teams and regional stakeholders to support coordinated relationship management.
Governance changes instituted during the Kapta program included defined account ownership, scheduled executive review cadences, and standardized account planning processes to align resources and escalation paths. Kapta reports the work helped nearly triple revenue from key account relationship management, reflecting a measurable outcome attributed to the account planning and Voice of Customer capabilities implemented.
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics, Lead Generation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sohonet PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2016 | 2016 |
In 2016, Sohonet implemented Twilio Sendgrid to provide Transactional Email capabilities for customer-facing workflows on its website. The deployment centers on delivering transactional messages such as account and system notifications, and the configuration targets site-driven event triggers rather than bulk marketing sends.
The Twilio Sendgrid implementation uses standard transactional modules, including template management, personalization tokens, suppression and bounce handling, and API-driven sending. Sohonet configured Twilio Sendgrid Web API or SMTP relay endpoints to integrate email generation with site events, and maintained reusable email templates to support consistent messaging across web-triggered flows.
Operational coverage is scoped to the public website and its event streams, with the website acting as the primary source of triggers for transactional messages. Email workflows are aligned with authentication flows, form submissions, and system alerts generated by the site, keeping integrations limited to web-layer processes rather than cross-enterprise systems.
Governance focuses on template lifecycle, suppression list controls, and sending reputation monitoring within the digital operations function, with configuration and key management retained by site engineering. Twilio Sendgrid is the primary application delivering Transactional Email for Sohonet, and the implementation emphasizes API-based orchestration and template governance to support reliable website-driven messaging.
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Transactional Email | PaaS |
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2018 | 2018 |
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Sohonet IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Sohonet
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Apps Being Evaluated by Sohonet Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sohonet IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sohonet digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Sohonet Technographics
Sohonet is a Media organization based in United Kingdom,
with around 61 employees and annual revenues of $12.7 million.
Sohonet operates a diverse technology stack with applications such as
Zoom, Kapta and Twilio Sendgrid,
covering areas like Audio Video and Web Conferencing, Customer Engagement, Customer Data Platform and Transactional Email.
Sohonet has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoom Video Communications, Kapta and Twilio.
Sohonet recently adopted applications including
Slack Connect in 2022, Zoominfo Clickagy in 2022 and Crazy Egg in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sohonet’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sohonet’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sohonet technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.