Moscow, 121205,
Russia
SomonTV Russia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by SomonTV Russia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 SomonTV Russia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SomonTV Russia has purchased the following applications: UserX Analytics for Customer Analytics in 2023, Joomla 3.9 for Web Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SomonTV Russia is running and its propensity to invest more and deepen its relationship with UserX , Acymailing , Joomla or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SomonTV Russia revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SomonTV Russia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UserX | Legacy | UserX Analytics | Customer Analytics | CRM | n/a | 2023 | 2023 |
In 2023, SomonTV Russia deployed UserX Analytics for its M3 mobile service to collect app touch interactions, screen captures and device data. The UserX Analytics deployment is categorized as Customer Analytics, and SomonTV Russia uses UserX Analytics to analyze app usage, find and fix errors, and improve user experience for its media and entertainment mobile offering. SomonTV Russia uses UserX Analytics as a Customer Analytics solution for mobile app product and CRM functions.
Implementation scope centers on client-side instrumentation within the M3 mobile application, with module usage inferred from the vendor feature set including session recordings and crash analytics alongside event tracking and device telemetry. The deployment pattern aligns with a lightweight mobile SDK model feeding session replay and error reports into a centralized analytics console that product and CRM teams access for troubleshooting and user behavior analysis. Configuration likely included selective screen capture and privacy controls consistent with the user agreement, and session-level instrumentation to support replay and diagnostic workflows.
Governance is driven by the SomonTV user agreement for the M3 service which explicitly authorizes use of UserX Analytics to capture specified interaction and device data. Operational coverage focuses on product management, CRM and engineering teams working on the mobile app in Russia, using session replays and crash reports to triage errors and refine UX. The stated outcomes in the agreement are analysis of app usage, finding and fixing errors, and improving user experience through ongoing instrumentation and diagnostic detail.
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Marketing Automation | CRM |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Joomla | Legacy | Joomla 3.9 | Web Content Management | Content Management | n/a | 2020 | 2020 |
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