Sonic Drive-In
300 Johnny Bench Dr,
Oklahoma City, 73104, OK,
United States
Oklahoma City, 73104, OK,
United States
1 866-657-6642
Retail
Sonic Drive-In Technographics
Sonic Drive-In Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sonic Drive-In and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Sonic Drive-In employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sonic Drive-In has purchased the following applications: Basware AP Automation for AP Automation in 2020, Phenom Talent CRM for Candidate Relationship Management in 2018, UrbanPiper Prime POS for Point Of Sale in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sonic Drive-In is running and its propensity to invest more and deepen its relationship with BasWare , Intuit , Infor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sonic Drive-In revenues, which have grown to $1.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sonic Drive-In intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sonic Drive-In Tech Stack and Enterprise Applications
Sonic Drive-In ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BasWare | Legacy | Basware AP Automation | AP Automation | ERP | n/a | 2020 | 2020 |
In 2020, Sonic Drive-In implemented Basware AP Automation to automate its accounts payable operations. The deployment targeted the companys centralized AP function and the high volume of supplier invoices, enabling the AP department to process 97% of the approximately 450,000 invoices received each year through automated workflows rather than manual handling.
Basware AP Automation was configured to provide invoice capture with optical character recognition, automated invoice matching and configurable approval routing, along with exception handling and electronic archival. The Basware AP Automation configuration emphasized auditable workflows and a visible invoice trail to support control and compliance in day-to-day invoice processing.
Operational coverage centered on accounts payable and finance teams responsible for company-wide invoice processing, storage and payment orchestration. The deployment reduced out-of-period payments and lowered storage, processing and postage costs, with reported annual cost savings of more than $160,000 and a reduction in manpower needed to process invoices by more than 25%.
Governance changes included formalized approval workflows, stronger invoice control and a clear audit trail of every invoice, which contributed to improved controls and a more positive working environment in the AP department. The implementation of Basware AP Automation provided Sonic Drive-In with standardized AP processes, enhanced invoice visibility and centralized operational ownership of invoice lifecycle management.
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AP Automation | ERP |
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2017 | 2017 |
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ERP Financial | ERP |
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2010 | 2010 |
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ERP Financial | ERP |
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2018 | 2018 |
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Sonic Drive-In HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Phenom | Legacy | Phenom Talent CRM | Candidate Relationship Management | HCM | n/a | 2018 | 2018 |
In 2018, Sonic Drive-In implemented Phenom Talent CRM to support Candidate Relationship Management across its corporate recruiting function. The deployment centered on using Phenom People on Sonic's careers site to capture candidate interactions and present branded job content through the public career portal.
Phenom Talent CRM was configured to manage candidate profiles, talent pools, engagement workflows, and campaign automation consistent with Candidate Relationship Management practices. The implementation emphasized career site personalization, candidate profile enrichment, and campaign orchestration to support sourcing and ongoing candidate nurturing, with workflows organized around recruiter driven outreach and staged lifecycle management.
Operational scope covered recruiting and talent acquisition teams, with the Phenom People powered careers site serving as the primary candidate capture point feeding CRM campaign queues and talent pools. Governance concentrated on standardized CRM workflows and recruiter ownership of talent segments, with centralized configuration managed by the HR systems team to maintain consistent candidate engagement patterns across the Sonic hiring process.
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Recruiting | HCM |
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2020 | 2020 |
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Recruiting, Onboarding | HCM |
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2016 | 2016 |
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Sonic Drive-In ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UrbanPiper | Legacy | UrbanPiper Prime POS | Point Of Sale | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Sonic Drive-In implemented UrbanPiper Prime POS, a Point Of Sale application. UrbanPiper marketing materials and a quoted Sonic franchisee, Boom Enterprises, describe consolidation of multiple delivery platforms, improved forecasting and easier multi-store management in the United States leading to revenue growth.
Public-facing content emphasizes order aggregation and channel management as central functions. The implementation narrative centers on consolidated order routing, demand forecasting capabilities and multi-store administration typical of Point Of Sale systems, and UrbanPiper Prime POS is identified in vendor materials while specific Prime POS deployment details are inferred from the franchisee quote and Ordermark rebranding content rather than an explicit named implementation in the public quote.
Operational coverage described in the sources focuses on U.S. franchise locations, with functionality impacting restaurant operations, delivery management and store-level forecasting. Integrations are characterized as consolidation of multiple third party delivery channels into the POS order stream, enabling centralized order streams and store management dashboards.
Governance signals from the franchisee quote point to adjustments in store level workflows and centralized channel governance to simplify multi-store management and order handling. The cited outcomes in vendor materials include improved forecasting, simpler multi-store operations and revenue growth as reported by Boom Enterprises.
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Restaurant Management | ERP Services and Operations |
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2015 | 2015 |
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Sonic Drive-In AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2024 |
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Sonic Drive-In CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sonic Drive-In ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Sonic Drive-In TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Sonic Drive-In PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Sonic Drive-In IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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SD-WAN | IaaS |
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2019 | 2019 |
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SD-WAN | IaaS |
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2019 | 2019 |
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Sonic Drive-In CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2019 | 2019 |
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Endpoint Management | CyberSecurity |
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2019 | 2019 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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Next Generation Firewall | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Sonic Drive-In
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Sonic Drive-In Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sonic Drive-In IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sonic Drive-In digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Sonic Drive-In Technographics
Sonic Drive-In is a Retail organization based in United States,
with around 5000 employees and annual revenues of $1.30 billion.
Sonic Drive-In operates a diverse technology stack with applications such as
Basware AP Automation, Phenom Talent CRM and UrbanPiper Prime POS,
covering areas like AP Automation, Candidate Relationship Management and Point Of Sale.
Sonic Drive-In has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as BasWare, Phenom and UrbanPiper.
Sonic Drive-In recently adopted applications including
UrbanPiper Prime POS in 2023, Voxie in 2023 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sonic Drive-In’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sonic Drive-In’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sonic Drive-In technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.