Oklahoma City, 73104, OK,
United States
Sonic Drive-In Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sonic Drive-In and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Sonic Drive-In employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sonic Drive-In has purchased the following applications: Basware AP Automation for AP Automation in 2020, Phenom Talent CRM for Candidate Relationship Management in 2018, UrbanPiper Prime POS for Point Of Sale in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sonic Drive-In is running and its propensity to invest more and deepen its relationship with BasWare , Intuit , Infor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sonic Drive-In revenues, which have grown to $1.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sonic Drive-In intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BasWare | Legacy | Basware AP Automation | AP Automation | ERP Financial Management | n/a | 2020 | 2020 |
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AP Automation | ERP Financial Management |
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2017 | 2017 |
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ERP Financial | ERP Financial Management |
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2010 | 2010 |
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ERP Financial | ERP Financial Management |
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2018 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Phenom | Legacy | Phenom Talent CRM | Candidate Relationship Management | HCM | n/a | 2018 | 2018 |
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Recruiting | HCM |
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2020 | 2020 |
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Recruiting, Onboarding | HCM |
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2016 | 2016 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UrbanPiper | Legacy | UrbanPiper Prime POS | Point Of Sale | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Sonic Drive-In implemented UrbanPiper Prime POS, a Point Of Sale application. UrbanPiper marketing materials and a quoted Sonic franchisee, Boom Enterprises, describe consolidation of multiple delivery platforms, improved forecasting and easier multi-store management in the United States leading to revenue growth.
Public-facing content emphasizes order aggregation and channel management as central functions. The implementation narrative centers on consolidated order routing, demand forecasting capabilities and multi-store administration typical of Point Of Sale systems, and UrbanPiper Prime POS is identified in vendor materials while specific Prime POS deployment details are inferred from the franchisee quote and Ordermark rebranding content rather than an explicit named implementation in the public quote.
Operational coverage described in the sources focuses on U.S. franchise locations, with functionality impacting restaurant operations, delivery management and store-level forecasting. Integrations are characterized as consolidation of multiple third party delivery channels into the POS order stream, enabling centralized order streams and store management dashboards.
Governance signals from the franchisee quote point to adjustments in store level workflows and centralized channel governance to simplify multi-store management and order handling. The cited outcomes in vendor materials include improved forecasting, simpler multi-store operations and revenue growth as reported by Boom Enterprises.
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Restaurant Management | ERP Services and Operations |
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2015 | 2015 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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SD-WAN | IaaS |
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2019 | 2019 |
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SD-WAN | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2019 | 2019 |
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Endpoint Management | CyberSecurity |
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2019 | 2019 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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Next Generation Firewall | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2019 | 2019 |
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