Tijuana, 22570,
Mexico
Sony De Tijuana Este Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sony De Tijuana Este and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Sony De Tijuana Este employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sony De Tijuana Este has purchased the following applications: Adobe Experience Manager for Digital Asset Management in 2022, DEUNA for eCommerce in 2023, Adobe Experience Cloud for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sony De Tijuana Este is running and its propensity to invest more and deepen its relationship with Adobe Systems , DEUNA , Qualtrics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sony De Tijuana Este revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sony De Tijuana Este intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DEUNA | Legacy | DEUNA | eCommerce | eCommerce | n/a | 2023 | 2023 |
In 2023 Sony De Tijuana Este implemented DEUNA to optimize Sony Store Online Mexico checkout and payments orchestration for its eCommerce channel. The DEUNA deployment targeted the online storefront experience for Mexico, aligning with efforts to improve approvals and conversion in the eCommerce business function.
Implementation centered on one click checkout and payment orchestration capabilities within DEUNA, configuring a payment orchestration layer that centralizes payment method selection, routing and approvals handling while preserving storefront integration. The configuration emphasized simplifying the checkout flow and formalizing approval workflows to reduce friction in payment acceptance and support higher conversion rates.
Operational scope covered Sony Store Online Mexico eCommerce operations and payments teams, with DEUNA instrumented across checkout touchpoints and payment processing flows. Governance included a staged rollout and ongoing operational monitoring to tune orchestration rules and approval thresholds. Vendor reporting from DEUNA cites an uplift in approvals and a strong return on investment following the rollout.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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