Singapore, 408726,
Singapore
Sophie & Toffee Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sophie & Toffee and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Sophie & Toffee employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sophie & Toffee has purchased the following applications: Apple Pay for Payment Processing in 2020, Reamaze Live Chat for Chatbots and Conversational AI in 2021, BigCommerce for eCommerce in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sophie & Toffee is running and its propensity to invest more and deepen its relationship with Apple , Amazon Web Services (AWS) , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sophie & Toffee revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sophie & Toffee intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Sophie & Toffee implemented Apple Pay on its e-commerce site to enable mobile wallet checkout and streamline online payment acceptance. The Apple Pay deployment addresses Payment Processing for the company storefront, integrating device and browser-based one touch payments through the full Apple Pay service for Safari and compatible iOS devices.
Deployment centered on embedding Apple Pay buttons into the site checkout flow and configuring server side payment endpoints to accept tokenized payment credentials from Apple Pay. Functional capabilities implemented include tokenized card presentation, device based authentication, and simplified checkout UX tied into cart, payment and order confirmation workflows. Operational scope covers Sophie & Toffee e-commerce operations in Singapore, impacting online sales, payment acceptance and customer experience functions, with governance focused on merchant payment acceptance configuration and adherence to card network tokenization and PCI considerations for web payments.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | Reamaze Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Sophie & Toffee implemented Reamaze Live Chat. The deployment placed Reamaze Live Chat on the Sophie & Toffee website hosted via GoDaddy, embedding Chatbots and Conversational AI capabilities directly into the customer-facing storefront for on-site engagement and support.
Configuration emphasized the web chat widget and agent-facing conversational workflows typical of Chatbots and Conversational AI, including canned responses, automated message triggers, and persistent conversation history to handle product inquiries and order questions. Reamaze Live Chat was configured to route live conversations into a shared agent inbox, enabling a small support team to manage synchronous chat sessions alongside asynchronous messages.
Operational scope covered customer service and front-line sales engagement for the Singapore retail site, with governance oriented around a centralized support inbox and standardized response templates to ensure consistent handling of inquiries. The implementation focused on lightweight, web-embedded conversational tooling suitable for a 20-person retail organization, maintaining simplicity in configuration and day-to-day operations.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bigcommerce | Legacy | BigCommerce | eCommerce | eCommerce | n/a | 2013 | 2013 |
In 2013, Sophie & Toffee implemented BigCommerce to run their online storefront, deploying the BigCommerce application as their eCommerce platform on the company website. The Singapore retail business operates with about 20 employees and reported revenue of 3000000, and BigCommerce serves as the primary online sales channel for product merchandising and order capture.
The deployment concentrated on storefront configuration and product catalog management, including SKU organization, pricing and checkout workflows, and order management capabilities that align with common eCommerce functional modules. BigCommerce was used to support online product listings, shopping cart and checkout flows, and order capture for fulfillment operations, impacting merchandising, operations, and customer support functions. Governance and process focus emphasized catalog ownership, site content updates, and alignment of order handling processes, with ongoing configuration and content management performed by the internal team.
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eCommerce | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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Shipping Management | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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