Prime Line
1100 Boston Avenue,
Bridgeport, 6610, CT,
United States
Bridgeport, 6610, CT,
United States
1 203-331-9100
Communications
Prime Line Technographics
Prime Line Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Prime Line and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Prime Line employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Prime Line has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, Adobe Commerce (ex Magento) for eCommerce in 2018, Oracle NetSuite CRM for CRM in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Prime Line is running and its propensity to invest more and deepen its relationship with Oracle , Adobe Systems , Act-On Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Prime Line revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Prime Line intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Prime Line Tech Stack and Enterprise Applications
Prime Line ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Microsoft Dynamics AX | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018 Prime Line moved from Microsoft Dynamics AX to Oracle NetSuite ERP as an ERP Financial deployment to centralize financial ledgers and procurement workflows. The implementation was coordinated across Purchasing, Inventory Control, Production, Warehouse, and Quality functions to align accounts payable, accounts receivable, and general ledger processes with operational inventory valuation.
The Oracle NetSuite ERP rollout emphasized core financials, procurement master data, and inventory management capabilities consistent with ERP Financial systems. Configuration work reflected category-aligned practices such as supplier master records, nonconformance and corrective action tracking workflows, and audit trail enablement, while quality engineering practices such as DOE and Gage R and R were retained by the quality organization to validate measurement systems.
NetSuite deployment was executed in parallel with the Inventory Control team transition from Planning Edge to Blueridge demand planning software, requiring coordinated cutover planning between purchasing and planning functions. Operational coverage included manufacturing sites and remote supplier management, with Quality performing internal and remote supplier audits and feeding supplier corrective action information into the consolidated operational processes.
Governance changes included establishing regular supplier audit schedules, formalizing supplier corrective action and preventive action review cycles, and integrating quality findings into purchase and inventory workflows. Prime Line documented discrete quality outcomes during the same period, including a 3.5% scrap reduction from a manufacturing fixture redesign, and maintained statistical test method validation using Minitab as part of ongoing quality assurance activities.
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Prime Line eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, Prime Line implemented Adobe Commerce (ex Magento) as its eCommerce platform. Adobe Commerce (ex Magento) runs Prime Line's public website storefront and provides the primary online sales channel for product catalog presentation and order capture, reflecting an eCommerce deployment focused on web storefront and merchandising.
The implementation emphasizes core Adobe Commerce capabilities, including catalog management, product detail and category structures, storefront rendering, shopping cart and checkout workflows, pricing and promotions configuration, and order capture. Configuration work included content management for merchandising, SKU and category taxonomy design, and checkout customization to align with Prime Line's online ordering processes.
The deployment is integrated into primeline.com website infrastructure and supports operational ownership by eCommerce and marketing teams, with downstream impact on sales order processing and customer service for order inquiries. Governance centers on site administration and catalog change workflows to control merchandising and content updates across the storefront.
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Prime Line CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2015 | 2015 |
In 2015, Prime Line implemented Oracle NetSuite CRM to centralize customer-facing processes. The deployment was scoped for a United States communications firm with about 500 employees and aligned to the CRM category, targeting sales, service and marketing workflows.
Configuration work included customizing and overseeing all aspects of the NetSuite ERP/CRM system, with explicit emphasis on custom reporting, dashboards, saved searches and workflows. Oracle NetSuite CRM was configured with role-based dashboards, granular saved searches for account and opportunity visibility, and workflow automation to standardize lead routing and case handling.
The implementation focused on internal system configuration, administrative control and user enablement across sales, customer support and operations teams. Operational responsibilities included ongoing administration of reports and dashboards, creation and tuning of searches and workflows, and provision of user support and troubleshooting.
Governance centered on centralized NetSuite administration, change control for custom objects, scheduled review of dashboards and searches, and documented procedures for workflow changes and support escalation. This implementation narrative captures Prime Line Oracle NetSuite CRM ownership of CRM functional automation and operational support.
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Prime Line PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Prime Line IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Prime Line CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Prime Line
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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President | CXO | Finance | |
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Director IT | Director | Finance | |
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Director - Finance | Director | Finance | |
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Controller | Director | Finance | |
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Apps Being Evaluated by Prime Line Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Prime Line IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Prime Line digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Prime Line Technographics
Prime Line is a Communications organization based in United States,
with around 500 employees and annual revenues of $50.0 million.
Prime Line operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Adobe Commerce (ex Magento) and Oracle NetSuite CRM,
covering areas like ERP Financial, eCommerce and CRM.
Prime Line has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Adobe Systems.
Prime Line recently adopted applications including
Cloudflare CDN in 2021, SparkPost in 2020 and Act-On Marketing Platform in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Prime Line’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Prime Line’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Prime Line technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.