Southland Casino Racing
1550 N. Ingram Blvd.,
West Memphis, 72301, AR,
United States
West Memphis, 72301, AR,
United States
1 800-467-6182
Leisure and Hospitality
Southland Casino Racing Technographics
Southland Casino Racing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Southland Casino Racing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Southland Casino Racing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Southland Casino Racing has purchased the following applications: BirchStreet AP 3-Way Auto-Match for AP Automation in 2013, Sitecore CMS for Web Content Management in 2019, Adjust for Marketing Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Southland Casino Racing is running and its propensity to invest more and deepen its relationship with BirchStreet Systems , Sitecore , Adjust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Southland Casino Racing revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Southland Casino Racing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Southland Casino Racing Tech Stack and Enterprise Applications
Southland Casino Racing ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BirchStreet Systems | Legacy | BirchStreet AP 3-Way Auto-Match | AP Automation | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, Southland Casino Racing implemented BirchStreet AP 3-Way Auto-Match as part of a staged procure to pay rollout under the BirchStreet Systems platform, emphasizing AP Automation. The implementation at Southland Casino Racing, operating as Southland Park Gaming and Racing and an entity of Delaware North Companies, began with eProcurement and followed with AP Automation, Inventory Control and Recipe Management System modules during the December 3, 2013 rollout.
The deployment configuration centralized purchasing and accounting on a single cloud platform, enabling three way matching between purchase orders, receipts and invoices through BirchStreet AP 3-Way Auto-Match. Functional modules configured included eProcurement with punch-out supplier catalogs, the AP Automation module with invoice auto-matching, an Inventory Control module for perpetual inventory and cost calculations, and a Recipe Management System for menu engineering and food cost tracking.
Integrations were implemented with supplier punch-outs, allowing buyers to transact on supplier sites while retaining transactional and spend metadata inside BirchStreet. Operational coverage included purchasing, accounts payable, culinary operations and inventory-managed points of sale across the Southland Park venue, with the platform capturing spend data to support gaming board and state regulatory reporting requirements.
Governance and process restructuring included centralization of the AP process, KPI instrumentation established by the Director of Culinary and Hospitality Council to monitor module performance, and role changes for purchasing managers and AP clerks to operate within automated workflows. The rollout replaced manual spreadsheet driven workflows with system enforced purchase order generation, automated invoice routing and perpetual inventory practices.
Explicit outcomes reported after the implementation include manual purchase orders reduced to five per month, inventory item costs automatically calculated and updated with variance reporting, transferred food and beverage tracking saving three hours of labor daily and a 90 percent reduction in the prior manual transfer process. Additional results included the ability to manage product par levels with perpetual counts, improved vendor management through PO tracking, and a two day reduction in accounts payable and procurement month end close, along with faster menu adjustments enabled by the BirchStreet Recipe Management System and Menu Engineering capabilities.
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Southland Casino Racing Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019 Southland Casino Racing implemented Sitecore CMS to manage and centralize content on its public website. The deployment used Sitecore CMS as the core Web Content Management platform to support the companys digital presence, aligning content operations with marketing and customer-facing channels in the United States.
Configuration emphasized core Web Content Management capabilities including centralized content authoring, template-driven page composition, media library management, personalization support, and workflow-based publishing with role-based editorial controls. The Sitecore CMS implementation supported content staging and scheduled publishing to coordinate promotional campaigns, and governance was established through editorial ownership and approval workflows to control site updates and maintain consistency across digital channels.
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Southland Casino Racing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adjust | Legacy | Adjust | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019 Southland Casino Racing deployed Adjust on its website to support Marketing Analytics for marketing and digital analytics functions. The implementation placed Adjust JavaScript instrumentation on public web pages to capture session and event-level data, enabling attribution and campaign measurement across online channels for marketing and customer engagement teams.
Adjust was configured to collect event tracking and attribution signals typical of Marketing Analytics deployments, including conversion events, campaign identifiers, and funnel instrumentation for web-based customer journeys. Governance focused on establishing a centralized event taxonomy and tagging process to align digital marketing, analytics, and operations, with the implementation scoped to web properties rather than mobile apps.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Southland Casino Racing Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2014 | 2014 |
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Supplier Relationship Management | Procurement |
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2014 | 2014 |
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Southland Casino Racing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Southland Casino Racing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Southland Casino Racing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Southland Casino Racing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Southland Casino Racing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Southland Casino Racing Technographics
Southland Casino Racing is a Leisure and Hospitality organization based in United States,
with around 600 employees and annual revenues of $60.0 million.
Southland Casino Racing operates a diverse technology stack with applications such as
BirchStreet AP 3-Way Auto-Match, Sitecore CMS and Adjust,
covering areas like AP Automation, Web Content Management and Marketing Analytics.
Southland Casino Racing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as BirchStreet Systems, Sitecore and Adjust.
Southland Casino Racing recently adopted applications including
Quantcast Measure in 2021, Sitecore CMS in 2019 and Adjust in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Southland Casino Racing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Southland Casino Racing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Southland Casino Racing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.